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The first wave of the Millennial Generation-born between 1980 and 2001-is entering the work force, and employers are facing some of the biggest management challenges they've ever encountered. They are trying to integrate the most demanding and most coddled generation in history into a workplace shaped by the driven baby-boom generation. Like them or not, the millennials are America future work force. They are actually a larger group than the boomers-92 million vs. 78 million. The millennials are truly trophy kids, the pride and joy of their parents who remain closely connected even as their

Generation Y - Attitudes. --- Generation Y - Employment. --- Generation Y. --- Intergenerational relations. --- Organizational behavior. --- Work ethic. --- Generation Y --- Organizational behavior --- Intergenerational relations --- Work ethic --- Labor & Workers' Economics --- Business & Economics --- Employment --- Attitudes --- Employment. --- Attitudes. --- Ethic, Work --- Intergenerational relationships --- Relations, Intergenerational --- Relationships, Intergenerational --- Behavior in organizations --- Echo boomers --- Echo generation --- Generation M --- Generation Why? --- Millennial generation --- Millennials (Generation Y) --- Net generation --- Newmils --- Thatcher's children (Generation Y) --- Ethics --- Interpersonal relations --- Management --- Organization --- Psychology, Industrial --- Social psychology --- Generations --- Population --- E-books

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Marketing.

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Public relations --- Corporate image --- Reputatie --- Imagomanagement --- Profiel --- Imago