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Book
The birth of British television
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ISBN: 9780230277687 9780230277694 Year: 2012 Publisher: Basingstoke Palgrave Macmillan

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Book
Agatha Christie on Screen
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ISBN: 1349676950 1137372915 1137372923 Year: 2016 Publisher: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan,

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‘Mark Aldridge's book uncovers many hitherto unknown facts about screen adaptations of Agatha Christie. It is an important addition to Christie scholarship and required reading for all admirers of the Queen of Crime.’ - Dr. John Curran, author of Agatha Christie's Secret Notebooks ‘The book is a mine of information. As well as a fascinating insight into the history of Agatha Christie adaptations, the book also throws much light on the whole area of adaptation and its participants on every side of the fence.’ - Mathew Prichard, grandson of Agatha Christie Agatha Christie on Screen is a comprehensive exploration of 90 years of film and television adaptations of the world’s best-selling novelist’s work. Drawing on extensive archival material, it offers new information regarding both the well-known and forgotten screen adaptations of Agatha Christie’s stories, including unmade and rare adaptations, some of which have been unseen for more than half a century. This history offers intriguing insights into the discussions and debates that surrounded many of these screen projects – something that is brought to life through previously unpublished correspondence from Christie herself and a new wide-ranging interview with her grandson, Mathew Prichard. Agatha Christie on Screen takes the reader on a journey from little known silent film adaptations, through to famous screen productions including 1974’s Murder on the Orient Express, as well as the television series of the Poirot and Miss Marple stories and, most recently, the BBC’s acclaimed version of And Then There Were None. .


Digital
Agatha Christie on Screen
Author:
ISBN: 9781137372925 Year: 2016 Publisher: London Palgrave Macmillan UK :Imprint: Palgrave Macmillan

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‘Mark Aldridge's book uncovers many hitherto unknown facts about screen adaptations of Agatha Christie. It is an important addition to Christie scholarship and required reading for all admirers of the Queen of Crime.’ - Dr. John Curran, author of Agatha Christie's Secret Notebooks ‘The book is a mine of information. As well as a fascinating insight into the history of Agatha Christie adaptations, the book also throws much light on the whole area of adaptation and its participants on every side of the fence.’ - Mathew Prichard, grandson of Agatha Christie Agatha Christie on Screen is a comprehensive exploration of 90 years of film and television adaptations of the world’s best-selling novelist’s work. Drawing on extensive archival material, it offers new information regarding both the well-known and forgotten screen adaptations of Agatha Christie’s stories, including unmade and rare adaptations, some of which have been unseen for more than half a century. This history offers intriguing insights into the discussions and debates that surrounded many of these screen projects – something that is brought to life through previously unpublished correspondence from Christie herself and a new wide-ranging interview with her grandson, Mathew Prichard. Agatha Christie on Screen takes the reader on a journey from little known silent film adaptations, through to famous screen productions including 1974’s Murder on the Orient Express, as well as the television series of the Poirot and Miss Marple stories and, most recently, the BBC’s acclaimed version of And Then There Were None. .


Book
Evaluating social media marketing : social proof and online buyer behaviour
Authors: --- --- ---
ISBN: 100312805X 1000480372 100312805X 1000480410 Year: 2022 Publisher: London ; New York, New York : Routledge,

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"This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) marketing. It empirically verifies the factors which influence the effectiveness of social proof, as well as identifying relevant impact factors. Opening with a literature review of this concept from the perspective of social psychology, sociology and marketing, this interdisciplinary approach to the issue allows for an in-depth understanding of the mechanisms of the effective use of social proof in contemporary online marketing. Following this, in the context of theoretical considerations, the author analyses the social role and significance of social proof in the buying behaviours of online consumers. The second half of the book presents the results of the author's quantitative and qualitative research of the effectiveness of social proof. The quantitative research verifies the hypotheses concerning the social role and significance of social proof in buying decisions and identifies the level of confidence in the opinions expressed by other web users. The qualitative research focuses on the empirical verification of the effectiveness of social proof mechanisms. Additionally, attention is given to sensitivity to social proof, i.e., the factors that increase the effectiveness of such messages, both from the sender's and recipient's perspective, as well as the forms and channels of communication. Written for scholars and researchers interested in the debate on the transparency of activities carried out by companies in the area of online marketing, the book's detailed analysis of influence utilising both quantitative and qualitative studies may be of interest to a wider group of academics including economists, psychologists and sociologists"--


Book
Evaluating social media marketing : social proof and online buyer behaviour
Authors: --- --- ---
ISBN: 9781003128052 9780367646523 9780367651459 Year: 2022 Publisher: London Routledge

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"This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) marketing. It empirically verifies the factors which influence the effectiveness of social proof, as well as identifying relevant impact factors. Opening with a literature review of this concept from the perspective of social psychology, sociology and marketing, this interdisciplinary approach to the issue allows for an in-depth understanding of the mechanisms of the effective use of social proof in contemporary online marketing. Following this, in the context of theoretical considerations, the author analyses the social role and significance of social proof in the buying behaviours of online consumers. The second half of the book presents the results of the author's quantitative and qualitative research of the effectiveness of social proof. The quantitative research verifies the hypotheses concerning the social role and significance of social proof in buying decisions and identifies the level of confidence in the opinions expressed by other web users. The qualitative research focuses on the empirical verification of the effectiveness of social proof mechanisms. Additionally, attention is given to sensitivity to social proof, i.e., the factors that increase the effectiveness of such messages, both from the sender's and recipient's perspective, as well as the forms and channels of communication. Written for scholars and researchers interested in the debate on the transparency of activities carried out by companies in the area of online marketing, the book's detailed analysis of influence utilising both quantitative and qualitative studies may be of interest to a wider group of academics including economists, psychologists and sociologists"--


Book
Les lucarnes de l’Europe : Télévisions, cultures, identités, 1945-2005

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LA TÉLÉVISION EST AU CENTRE DE CE LIVRE. Et l’Europe aussi. Croiser l’histoire des « étranges lucarnes» - comme un journal satirique français se plaisait à appeler ce nouveau média - avec l’histoire de la construction européenne, tel est l’objectif de cet ouvrage collectif. Le livre propose de penser cette double histoire è la lumière d’un double questionnement: Y a-t-il eu construction d’un espace audiovisuel européen? Et. si oui, ce dernier a-t-il contribué à construire une Europe culturelle et à forger une identité européenne nouvelle? Comme le montrent Marie-Françoise Lévy et Maric-Noëlle Sicard dans leur introduction, les questions posées ne donnent pas lieu à des réponses univoques. D’autant que les auteurs de ce volume engagent des réflexions sur la notion même do culture et sur celle d’identité. Toutes les contributions ici rassemblées apportent des éclairages nouveaux sur ces concepts, sur la façon dont ils sont appréhendés, ainsi que sur la dimension culturelle et identitaire de la télévision en Europe depuis un demi-siècle. Ce livre analyse les modèles de télévision et leurs transformations, la relance de l’Europe de la culture, les difficultés et les obstacles rencontrés par les acteurs qui tentent de conjuguer télévision, culture et Europe. Il étudie également les programmes télévisuels, ces récits et ces images qui montrent l’Europe, en dessinent les signes de reconnaissance et offrent au téléspectateur un élargissement de son horizon national vers d’autres paysages, modes de vie, patrimoines et traditions culturelles. A travers cette démarche novatrice, les télévisions apparaissent ainsi comme des acteurs de l’histoire de l’Europe.

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