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Ethnolinguistik. --- Mehrsprachigkeit. --- Semiotics --- Semiotik. --- Translanguaging (Linguistics). --- Social aspects. --- Ethnology. Cultural anthropology --- Sociolinguistics --- Translanguaging (Linguistics) --- Language and languages --- Language and society --- Society and language --- Sociology of language --- Language and culture --- Linguistics --- Sociology --- Integrational linguistics (Oxford school) --- Multilingualism --- Social aspects --- Sociological aspects --- #KVHA:Sociolinguistiek --- #KVHA:Semiotiek --- #KVHA:Multimodaliteit

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L'unico libro di Gunther Kress a oggi tradotto in Italia, rappresenta un compendio e un punto di arrivo in tema di multimodalità da parte dello studioso che ha fondato e continua a giocare un ruolo decisivo nell'elaborazione del campo degli studi multimodali. Scritto in maniera accessibile e fornito di una ricca gamma di foto e illustrazioni a supporto, esemplificazione e dimostrazione delle questioni trattate, il testo si prefigge esplicitamente di trattare la comunicazione in quanto fatto quotidiano, coprendo così temi e questioni raramente discusse in saggi di questo tipo, dalle bustine del sale e del pepe, ai disegni dei bambini, dalle foto e i timbri sui passaporti ai più moderni cellulari, dalle mappe concettuali agli utensili domestici, dai segnali stradali ai libri di testo e alle pagine web. Gunther Kress presenta un approccio alla comunicazione estremamente contemporaneo e applicabile a molteplici campi della comunicazione. Fornisce il quadro di riferimento necessario per comprendere gli studi multimodali e le basi nonché i motivi della necessità di una prospettiva teorica unificata alle diverse tipologie di testo contemporaneo.

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Studies of digital communication technologies often focus on the apparently unique set of multimodal resources afforded to users and the development of innovative linguistic strategies for performing mediatised identities and maintaining online social networks.This edited volume interrogates the novelty of such practices by establishing a transhistorical approach to the study of digital communication. The transhistorical approach explores language practices as lived experiences grounded in historical contexts, and aims to identify those elements of human behaviour that transcend historical boundaries, looking beyond specific developments in communication technologies to understand the enduring motivations and social concerns that drive human communication.The volume reveals long-term patterns in the indexical functions of seemingly innovative written and multimodal resources and the ideologies that underpin them, and shows that methods are not necessarily contingent on their datasets: historical analytic frameworks can be applied to digital data and newer approaches used to understand historical data. These insights present exciting opportunities for English language researchers, both historical and modern.

E-books --- Digital communications. --- Mass media --- Mass media. --- History.