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Om te scoren op sociale media maak je originele content die je volgers verleidt om een actie te ondernemen. Dat klinkt eenvoudig, maar wie al even op sociale media actief is met zijn organisatie, weet dat goede posts creëren meer is dan weten waar de knopjes staan. In dit handige boek leer je snel en concreet hoe je scoort op je sociale media. Ook zonder veel geld en personeel. Kristof D'hanens en Brecht Vanderstraeten laten je nadenken over je contentstrategie aan de hand van 10 veelgestelde vragen. Daarna zetten ze je op weg met meer dan 30 concrete formats die je meteen zelf kunt toepassen voor jouw organisatie. En alsof dat nog niet genoeg is, krijg je ook meer dan 100 inspirerende voorbeelden, handige formats en interviews met social media managers van grote en kleine Vlaamse communities. Dankzij een heldere uitleg, tips en good practices tover jij straks alle inspiratie om tot bruikbaar materiaal. Stapsgewijs werk je aan je eigen strategie. Van idee tot uitgewerkte post mét resultaat.

Marketing --- Mass communications --- creativity --- social media --- Sociale media --- Onlinemarketing --- Creativiteit --- Storytelling --- Contentmarketing --- Contentstrategie. --- Creativiteit. --- Digitale communicatie ; Internet. --- Marketing ; Content marketing. --- Marketing ; Cybermarketing. --- Sociale media. --- Storytelling. --- sociale media --- communicatiebeleid --- massacommunicatie --- uitwerking van reclame --- marketing --- tömegtájékoztatás --- hromadná komunikace --- ilchumarsáid --- comunicación de masas --- comunicare de masă --- masová komunikace --- massekommunikation --- množične komunikacije --- masové komunikácie --- масовне комуникације --- komunikim masiv --- komunikowanie masowe --- massikommunikatsioon --- масови комуникации --- plašsaziņa --- comunicação de massas --- масовни комуникации --- communication de masse --- mass communications --- masinė komunikacija --- Massenkommunikation --- μαζική επικοινωνία --- comunicazione di massa --- tömegkommunikáció --- joukkoviestintä --- komunikazzjoni tal-massa --- masskommunikation --- masovne komunikacije --- рекламно влијание --- utjecaj reklame --- virkning af reklamer --- effetto pubblicitario --- účinek reklamy --- reklamers gennemslagskraft --- dosah reklamy --- reklamemæssig virkning --- impact publicitaire --- reklámhatás --- učinek oglaševanja --- impatt tar-riklamar --- διαφημιστική απήχηση --- impact of advertising --- propagační účinek --- impacto publicitário --- impatto pubblicitario --- ndikim i publicitetit --- reklamos poveikis --- утицај рекламирања --- impacto publicitario --- въздействие на реклама --- reklāmas ietekme --- utjecaj oglašavanja --- reklaami mõju --- Werbewirksamkeit --- reklameffekt --- mainonnan vaikutus --- tionchar na fógraíochta --- wpływ reklamy --- влијание од огласување --- impact publicitar --- rozvoj komunikace --- kommunikációs rendszerek fejlesztése --- ανάπτυξη των επικοινωνιών --- communications --- dezvoltarea comunicațiilor --- communicatie --- comunicação --- meediapoliitika --- komunikāciju attīstība --- viestiliikenteen kehittäminen --- komunikácie --- desenvolvimento das comunicações --- Entwicklung der Kommunikationssysteme --- Medienpolitik --- desarrollo de las comunicaciones --- komunikācijas --- komunikacion --- rozvoj komunikácií --- comunicazione --- comunicación --- komunikacije --- viestintä --- médiapolitika --- kommunikation --- sviluppo delle comunicazioni --- kommunikationsudvikling --- zhvillim i komunikacionit --- développement des communications --- development of communications --- kommunikationsutveckling --- ryšio priemonės --- ontwikkeling van de communicaties --- ryšio priemonių tobulinimas --- kommunikatsioonisüsteemi arendamine --- επικοινωνία --- sakari --- razvoj komunikacija --- комуникациска стратегија --- communication --- política da comunicação --- Kommunikationspolitik --- ryšių politika --- politique de la communication --- kommunikációs politika --- viestintäpolitiikka --- komunikācijas politika --- beartas cumarsáide --- politika tal-komunikazzjoni --- πολιτική της επικοινωνίας --- komunikační politika --- política de comunicación --- communications policy --- komunikačná politika --- politica della comunicazione --- komunikacijska politika --- politika e komunikacionit --- комуникациска политика --- kommunikationspolitik --- politica comunicațiilor --- kommunikatsioonipoliitika --- комуникационна политика --- политика комуникација --- polityka w zakresie komunikowania --- social network --- дружбени медиуми --- média social --- platformă (de comunicare) socială --- réseaux sociaux --- midja soċjali --- mezzi ta' komunikazzjoni soċjali --- sociālie plašsaziņas līdzekļi --- suhtlusmeedia --- ühismeedia --- sociální médium --- socialiniai tinklai --- rede social --- media sociale --- μέσο κοινωνικής δικτύωσης --- réseau social --- platforma społecznościowa --- Social Media --- družbeni medij --- medium soċjali --- socialt netværk --- sociálne médium --- redes sociales --- друштвена мрежа --- mezzi tax-xandir soċjali --- közösségi médium --- социјални медиуми --- social medium --- обществена медия --- социална мрежа --- sosiaalinen media --- медиуми за општење --- redes sociais --- médias sociaux --- sociální média --- обществени медии --- друштвени медиуми --- soziale Medien --- medios sociales --- družbeni mediji --- sociālie mediji --- media sociais --- sosiaalisen median väline --- media społecznościowe --- na meáin shóisialta --- sociala medier --- sociale medier --- közösségi média --- μέσα κοινωνικής δικτύωσης --- društveni mediji --- sotsiaalmeedia --- sociálne médiá --- media soċjali --- media sociali --- mijloace de comunicare sociale --- socialinė žiniasklaida --- mjetet e komunikimit social --- друштвени медији --- Digitale communicatie --- Informatiemanagement

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• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Omniprésente et diffusée en flux continu, l’information rythme nos vies et accapare notre attention. Cette tendance est renforcée par l’apparition d’Internet à la fin du XXe siècle et par la multiplication des écrans. La presse écrite et l’audiovisuel ont toutefois conservé une place essentielle dans l’univers médiatique. L’ouvrage fait le point sur l’encadrement juridique des médias et des informations communiquées. Il analyse les libertés à leur fondement : la liberté d’expression, mais aussi la liberté d’entreprise tant il est vrai que les médias sont devenus un secteur économique à part entière. Les régimes de responsabilité et la régulation d’Internet font également l’objet de développements approfondis. Juristes et praticiens des métiers de la communication trouveront ici une somme d’informations, notamment sur la déontologie journalistique, les droits d’auteur des journalistes, la calomnie et la diffamation, la notion de bonnes mœurs, la protection de la vie privée, de l’honneur et de la réputation, les conditions et procédures de créations des médias audiovisuels ou la responsabilité des intermédiaires sur Internet. L’ouvrage examine non seulement les règles de droit belge, et plus particulièrement celles applicables à Bruxelles et en région de langue française, mais il s’appuie aussi largement sur le droit européen, tant de l’Union européenne que du Conseil de l’Europe

BPB1712 --- Droit des média --- Média commercial --- Média local --- Média privé --- Moyen de communication de masse --- Politique de l'audiovisuel --- Communication de masse --- Belgique --- Union européenne --- Stradalex --- 690 Media, mediarecht --- Europese Unie --- Europska unija --- União Europeia --- Ευρωπαϊκή Ένωση --- Európska únia --- Európai Unió --- Europäische Union --- Europos Sąjunga --- Evropská unie --- Европска унија --- Unjoni Ewropea --- Европейски съюз --- Europeiska unionen --- European Union --- Euroopan unioni --- Eiropas Savienība --- Unión Europea --- Evropska unija --- Unia Europejska --- Unione europea --- Uniunea Europeană --- Den Europæiske Union --- Европска Унија --- Euroopa Liit --- Bashkimi Europian --- Sąjungos institucija --- Sąjungos teisė --- právo Únie --- νόμος της Ένωσης --- Savienības tiesības --- wet van de Unie --- legge dell'Unione --- Europæisk Union --- unionslagstiftning --- atto dell'Unione --- AE --- loi de l'Union --- EU --- e drejta e Bashkimit --- ЕУ --- lege a Uniunii Europene --- Union law --- Belgium --- Bélgica --- Belgija --- Belgien --- Belgie --- Belgicko --- België --- Beļģija --- Белгија --- Belgio --- Белгия --- Belgia --- il-Belġju --- An Bheilg --- Βέλγιο --- Belgjika --- Belgia Kuningriik --- Beļģijas Karaliste --- Royaume de Belgique --- Belgian kuningaskunta --- Belgické kráľovstvo --- Koninkrijk België --- Belgijos Karalystė --- das Königreich Belgien --- Βασίλειο του Βελγίου --- Kingdom of Belgium --- Кралство Белгија --- Краљевина Белгија --- Belgické království --- Reino de Bélgica --- ir-Renju tal-Belġju --- Regatul Belgiei --- Kongeriget Belgien --- Кралство Белгия --- Mbretëria e Belgjikës --- Belga Királyság --- Królestwo Belgii --- Konungariket Belgien --- Reino da Bélgica --- Kraljevina Belgija --- Regno del Belgio --- ilchumarsáid --- comunicación de masas --- comunicare de masă --- masová komunikace --- massekommunikation --- množične komunikacije --- masové komunikácie --- масовне комуникације --- komunikim masiv --- komunikowanie masowe --- massikommunikatsioon --- масови комуникации --- plašsaziņa --- comunicação de massas --- масовни комуникации --- mass communications --- masinė komunikacija --- Massenkommunikation --- μαζική επικοινωνία --- comunicazione di massa --- tömegkommunikáció --- joukkoviestintä --- komunikazzjoni tal-massa --- massacommunicatie --- masskommunikation --- masovne komunikacije --- tömegtájékoztatás --- hromadná komunikace --- политика за аудиовизуелни комуникации --- audiovisueel beleid --- politika e komunikimit audioviziv --- beartas cumarsáide closamhairc --- politica dell'audiovisivo --- audiovizualna politika --- política do audiovisual --- audiovisual communications policy --- audiovizuālo sakaru politika --- οπτικοακουστική πολιτική --- política audiovisual --- politici în comunicații audiovizuale --- audiovizuális politika --- audiovisuaalisen alan viestintäpolitiikka --- политика в аудиовизуалната област --- политика аудиовизуелних комуникација --- audiovizuální politika --- politika tal-komunikazzjoni awdjoviżiva --- audiovizuálna komunikačná politika --- avdiovizualna politika --- audiovisuell kommunikationspolitik --- audiovizualinė politika --- audiovisuaalse kommunikatsiooni poliitika --- polityka audiowizualna --- audiovisuel politik --- Politik im audiovisuellen Bereich --- аудиовизуелна политика --- audiovisual communications --- audiovizuālie sakari --- audiovisuele communicatie --- audiovisuaalinen viestintä --- comunicação audiovisual --- communication audiovisuelle --- аудиовизуелни комуникации --- komunikacion audioviziv --- comunicații audiovizuale --- komunikim audioviziv --- garso ir vaizdo ryšių politika --- politikë e komunikacionit audioviziv --- politique de l'audio-visuel --- garso ir vaizdo ryšių priemonės --- audio-visual communications --- audio-visual communications policy --- audiovizuální komunikace --- audiovisuaalne kommunikatsioon --- audiovisuel kommunikation --- audivisuell kommunikationspolitik --- audiovizualne komunikacije --- audiovizuálne komunikácie --- comunicazione audiovisiva --- media masowe --- sredstva javnoga priopćavanja --- media tal-massa --- масмедия --- meios de comunicação de massas --- средства за јавно информирање --- mórmheáin --- massamedia --- mezzo di comunicazione di massa --- mediji --- масовни медији --- plašsaziņas līdzekļi --- masmédiá --- Massenmedium --- mass media --- tömegmédia --- medio de comunicación de masas --- massmedier --- hromadné sdělovací prostředky --- μέσο μαζικής επικοινωνίας --- masmedia --- žiniasklaida --- joukkoviestintävälineet --- massekommunikationsmiddel --- mass-media --- massiteabevahendid --- massikommunikatsioonivahendid --- sredstva javnoga informiranja --- joukkoviestimet --- masinės komunikacijos priemonės --- Massenkommunikationsmittel --- massimeediumid --- mjete të komunikimit masiv --- μίντια --- μέσο μαζικής ενημέρωσης --- мас-медиум --- tömegmédiumok --- massemedier --- medier --- média --- means of mass communication --- meios de comunicação social --- meedia --- masovokomunikačné prostriedky --- tömegtájékoztatási eszközök --- visuomenės informavimo priemonės --- Medien --- masovni mediji --- mijloace de comunicare în masă --- massacommunicatiemiddel --- médias --- veřejné sdělovací prostředky --- media --- masu informācijas līdzekļi --- масовни медиуми --- massmedia --- masmédia --- private media --- privatmedier --- companie media privată --- meios de comunicação privados --- media private --- privates Massenmedium --- частна медия --- приватни медиуми --- privat medie --- privé-media --- приватни медији --- privatni mediji --- privāti saziņas līdzekļi --- yksityiset joukkoviestimet --- medio de comunicación privado --- media privata --- magánmédia --- ιδιωτικό μέσο μαζικής επικοινωνίας --- zasebni mediji --- mass media privati --- meáin phríobháideacha --- privačios žiniasklaidos priemonės --- súkromné médiá --- erameedia --- media prywatne --- soukromé médium --- televisão privada --- post de radio privat --- privātā televīzija --- ιδιωτική ραδιοφωνία --- privé-omroep --- yksityinen televisio --- ελεύθερος ραδιοφωνικός σταθμός --- privé-televisie --- private television --- radio privada --- soukromá televizní stanice --- privater Hörfunk --- radio privata --- télévision privée --- eratelevisioon --- televisione privata --- privater Rundfunk --- eraraadio --- приватен весник --- ιδιωτικός ραδιοσταθμός --- magántelevízió --- soukromá rozhlasová stanice --- privatni radio --- soukromá televize --- magánmédiumok --- privati televizija --- yksityinen radio --- rádio privada --- приватно радио --- privātais radio --- privates Fernsehen --- súkromná televízia --- súkromný rozhlas --- privat radio --- privatus radijas --- ιδιωτικό μέσο μαζικής ενημέρωσης --- radio private --- magánrádió --- приватно радиодифузно друштво --- soukromé rádio --- ιδιωτική τηλεόραση --- приватна телевизија --- privat televison --- privatna televizija --- televisión privada --- televiziune privată --- radio privée --- private radio --- televizion privat --- местна медия --- medio de comunicación local --- místní médium --- mass media locali --- lokalmedier --- vietinė žiniasklaida --- lokales Massenmedium --- локални медији --- vietējie saziņas līdzekļi --- meáin áitiúla --- mass-media locală --- lokalt medie --- локални медиуми --- media lokali --- media vendore --- local media --- miestne médiá --- lokalni mediji --- τοπικό μέσο μαζικής επικοινωνίας --- helyi média --- lokale media --- media lokalne --- meios de comunicação locais --- kohalik meedia --- paikalliset joukkoviestimet --- lokalna javna glasila --- regionální vysílání --- локална телевизија --- riippumaton radio --- radio vendore --- vrije omroep --- alternatyvusis radijas --- τοπικό τηλεοπτικό κανάλι --- lokální rádio --- τοπικός ραδιοφωνικός σταθμός --- alternatiivne raadiojaam --- lokális rádió --- alternative radio --- nemokamas radijas --- radio local --- helyi rádióadó --- lokální stanice --- kohalik raadio --- regionalradio --- helyi televízió --- rádio local --- sõltumatu raadiojaam --- rádio livre --- free radio --- paikallisradio --- nezávislá rozhlasová stanica --- radio alternative --- vietinis radijas --- regionalt tv --- místní stanice --- regionální rozhlasová stanice --- regionale omroep --- radio liber --- helyi médiumok --- alternatīvais radio --- rádio alternativa --- radio alternativ --- radio e lirë --- alternatívna rozhlasová stanica --- miestna rozhlasová stanica --- τοπικό μέσο μαζικής ενημέρωσης --- regionální televizní stanice --- vietējais radio --- vaihtoehtoinen radiokanava --- radio libre --- локално радио --- bezmaksas radio --- radio locale --- lokale radio --- alternativ radio --- lokalt tv --- područni mediji --- fri radio --- Lokalradio --- local radio --- lokaler Hörfunk --- lokalradio --- radio libera --- alternative Welle --- kommersiellt medium --- meáin tráchtála --- комерцијални медији --- komerciālie saziņas līdzekļi --- komerčné médiá --- commerciële media --- kommercielt medie --- kereskedelmi média --- εμπορικό μέσο μαζικής επικοινωνίας --- meios de comunicação comerciais --- media komercyjne --- търговска медия --- komercijalni mediji --- medio de comunicación comercial --- media kummerċjali --- media tregtare --- mass-media comercială --- komercialni mediji --- kommerzielles Massenmedium --- mass media commerciali --- комерцијални медиуми --- kaupalliset joukkoviestimet --- commercial media --- komerční médium --- komercinė žiniasklaida --- kommertsmeedia --- komercinė televizija --- kommercielt tv --- commercial television --- kereskedelmi médiumok --- commerciële radio --- εμπορική τηλεόραση --- kommerzielles Fernsehen --- εμπορικό μέσο μαζικής ενημέρωσης --- televiziune comercială --- radio tregtare --- commercial radio --- komercradio --- kereskedelmi televízió --- télévision commerciale --- kereskedelmi csatorna --- commerciële televisie --- radio commerciali --- radio commerciale --- kereskedelmi rádió --- kommerzieller Rundfunk --- komerční televize --- komerčný rozhlas --- komercijalna televizija --- televisión comercial --- komerční rozhlasová stanice --- kaupallinen televisio --- komerčná televízia --- televisione commerciale --- kommerciel radio --- komerctelevīzija --- televizion tregtar --- kommertsraadio --- радиодифузни трговски друштва --- media comercial --- εμπορική ραδιοφωνία --- televisão comercial --- kommersiell television --- kaupallinen radio --- kommertstelevisioon --- rádio comercial --- poslovni mediji --- kommersiell radio --- kommerzieller Hörfunk --- komercinis radijas --- radio comercial --- komercijalni radio --- Mediarecht --- Audio-visual materials --- Internet --- Mass media --- Press law --- Law and legislation --- Droit des technologies de l'information et de la communication. --- Médias --- Journalistes --- Presse --- Médias audiovisuels --- Liberté d'expression. --- Droit européen. --- Droit --- Statut juridique. --- Droit. --- Freedom of speech --- Médias --- Audiovisuel --- Liberté d'expression --- Union européenne --- Média commercial --- Média local --- Média privé --- communication de masse --- politique de l'audiovisuel --- moyen de communication de masse --- an tAontas Eorpach