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The digitization of communication is impacting the way companies are interacting with their audiences. This involves new habits and behaviours by the users. Listen, a Belgian market research and consultancy agency, is now facing some challenges regarding its communication strategy. The company, which has been growing strongly since 2004, has always relied on word of mouth from its satisfied customers to attract new ones. The market research industry is characterized by an increasingly competitive environment fed by data ubiquity due to the arrival of new technologies. Therefore, it is more important than ever for the company to differentiate itself from its competitors. 
Listen has decided to implement a structured digital communication strategy by developing the concept of content marketing. As a market research agency, Listen indeed generates a lot of insights about consumers, employees, companies and society in general. Therefore, the goal of the project is to highlight the qualitative content that the company generates in order to raise awareness among its targets and to develop its business activity in the long term. 
To understand the needs and expectations of Listen’s target, we first conducted qualitative research involving semi-structured interviews. We then confirmed the identified tendencies through an online survey conducted in collaboration with the Chamber of Commerce and Industry of Liège, Verviers, and Namur. The results demonstrate that Listen’s target is looking for relevant, timely, qualitative, useful and reliable content. They also emphasise the importance of humanizing the customer experience. We identified some key performance indicators and the necessary resources to implement the strategy successfully. The last part of this report discusses how we handled the ethical dimension within this project. 
This report provides some concrete recommendations on ways for Listen to develop a relevant and consistent digital communication strategy. The studies helped us to define the customer journey and to identify the key touchpoints for Listen. The advice given through the report will help to guide the future strategic choices and to support the expansion of the company.

Strategy --- Marketing --- Digital Communication --- Content Marketing --- Business-to-Business --- Market Research Company --- Sciences économiques & de gestion > Marketing

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journalism --- digital communication --- social science --- public opinion --- Mass media --- Communication --- Communication. --- Mass media. --- Mass communication --- Media, Mass --- Media, The --- Communication, Primitive --- Sociology --- Médias --- Information --- Journalism --- Mass communications

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The Routledge Handbook of Language and Digital Communication provides a comprehensive, state-of-the-art overview of language-focused research on digital communication, taking stock and registering the latest trends that set the agenda for future developments in this thriving and fast-moving field. The contributors are all leading figures or established authorities in their areas, covering a wide range of topics and concerns in the following seven sections:• Methods and perspectives• Language resources, genres, and discourses• Digital literacies• Digital communication in public• Digital selves and online–offline lives• Communities, networks, relationships• New debates and further directions.This volume showcases critical syntheses of the established literature on key topics and issues and, at the same time, reflects upon and engages with cutting-edge research and new directions for study (as emerging within social media). A wide range of languages is represented, from Japanese, Greek, German, and Scandinavian languages, to computer-mediated Arabic, Chinese, and African languages.The Routledge Handbook of Language and Digital Communicationis an essential resource for advanced undergraduates, postgraduates, and researchers within English language and linguistics, applied linguistics, and media and communication studies.

Sociolinguistics --- Computer architecture. Operating systems --- Mass communications --- #KVHA:Digitale communicatie --- Digital communication / Handbooks, manuals, etc --- Language and languages / Handbooks, manuals, etc / Computer network resources --- Language and languages --- Digital communications --- Digitale communicatie. --- Computer network resources --- Pragmatics --- #KVHA:Taalkunde --- Digital communication --- Foreign languages --- Languages --- Anthropology --- Communication --- Ethnology --- Information theory --- Meaning (Psychology) --- Philology --- Linguistics --- E-books

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communication and culture --- digital communication --- discourse --- media --- Communication --- Mass media --- Social media --- Social aspects --- User-generated media --- User-generated content --- Mass communication --- Media, Mass --- Media, The --- Social media. --- Social aspects. --- Communication and culture

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In this Special Issue, we present current developments and future directions of future intelligent systems and networks. This is the second Special Issue regarding the future of the Internet. This subject remains of interest for firms applying technological possibilities to promote more innovative business models. This Special Issue widens the application of intelligent systems and networks to firms so that they can evolve to more innovative models. The five contributions highlight useful applications, business models, or innovative practices based on intelligent systems and networks. We hope our findings become an inspiration for firms operating in various industries.

Film, TV & radio --- polymediation --- YouTube --- YouTubers --- audio-visual genre --- SocialBlade --- elRubius --- features prediction --- sentiment analysis --- LSTM --- open data --- open innovation --- literature review --- authors --- journals --- knowledge areas --- methodological characteristics --- tax fraud --- neural networks --- intelligent systems and networks --- personal income tax --- prediction --- football --- clubs --- webs --- digital communication --- marketing --- engagement --- digital transformation --- innovation in communication models, prediction --- polymediation --- YouTube --- YouTubers --- audio-visual genre --- SocialBlade --- elRubius --- features prediction --- sentiment analysis --- LSTM --- open data --- open innovation --- literature review --- authors --- journals --- knowledge areas --- methodological characteristics --- tax fraud --- neural networks --- intelligent systems and networks --- personal income tax --- prediction --- football --- clubs --- webs --- digital communication --- marketing --- engagement --- digital transformation --- innovation in communication models, prediction