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CRITIQUE --- SEMIOLOGIE --- STEREOTYPES
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Mouvement #MeToo, inégalités hommes-femmes… La question du genre nourrit nombre de débats dans la société tout en interrogeant personnellement chacun d'entre nous. Et cependant, le sujet traverse encore timidement la sphère du marketing : les stratégies et les dispositifs marketing ont-ils une influence sur la transmission de stéréotypes de genre ? Dans la société de consommation qui est la nôtre, cette influence est subtile et cependant puissante car elle s'exprime au travers de notre quotidien le plus banal : rayons de magasins de jouets, prospectus de la grande distribution, visuels publicitaires, messages sur des T-shirts… Cet ouvrage, écrit par des étudiant(e)s du Master Marketing & Stratégie de l'Université Paris-Dauphine et leurs enseignantes, se propose d'explorer les liens entre marketing et stéréotypes de genre. Partant du constat que, malgré d'incontestables progrès, des différences et des inégalités subsistent entre les hommes et les femmes, les auteur(e)s se sont posé la question du rôle joué par le marketing et la publicité dans la diffusion des stéréotypes de genre. Des étudiant(e)s volontaires ont accepté de transformer leur mémoire universitaire en chapitre d'ouvrage. Les chapitres discutent tour à tour des dérives sexistes d'un marketing genré, tout en faisant également le constat d'une prise de conscience des marques et de réels changements de pratiques. Plusieurs secteurs sont ainsi explorés : cosmétique, jouets, littérature, dessins animés, prêt-à-porter, puériculture ou sport. Cet ouvrage a pour objectif de sensibiliser les praticien(ne)s, étudiant(e)s, chercheur(se)s ainsi que l'opinion publique dans son ensemble à la question des stéréotypes de genre dès lors qu'ils restreignent les opportunités de l'un ou l'autre des deux sexes. Dirigé par Florence Benoit-Moreau et Eva Delacroix, cet ouvrage comprend les contributions de Soraya Achiakh, Meryem Ben Ssi, Florence Benoit-Moreau, Anna-Camille Camacho, Lauréline Chagnot, Kim Charfadi, Constance Chuiton, Charles Cristofari, Eva Delacroix, Nicolas Denecheau, Floriane Drouglazet, Lucie Durand, Alix Galinier Duprat, Louise Goral, Isaure Grandgirard, Hawa Jarrossay, Sarah Lasri, Agathe Lepère, Clotilde Meutelet, Marine Pariente, Vincent Rathelot, Célia Salmon et Juliette Schott.
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Unconscious bias : persistent, unintentional prejudiced behavior that clashes with our consciously held beliefs. We know that it exists, to corrosive and even lethal effect. We see it in medicine, the workplace, education, policing, and beyond. But when it comes to uprooting our prejudices, we still have far to go. The author reveals how minds, hearts, and behaviors change. She scrutinizes diversity training, deployed across the land as a corrective but with inconsistent results, and explores what works and why. Biased behavior can change; the approaches outlined here show how we can begin to remake ourselves and our world.
PREJUDICES --- DISCRIMINATION --- STEREOTYPES (SOCIAL PSYCHOLOGY)
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Prejudices --- Discrimination --- Stereotypes (Social psychology)
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Psychology of Prejudice and Discrimination provides a comprehensive and compelling overview of what psychological theory and research have to say about the nature, causes, and reduction of prejudice and discrimination. It balances a detailed discussion of theories and selected research with applied examples that ensure the material is relevant to students. This edition has been thoroughly revised and updated and addresses several interlocking themes. It first looks at the nature of prejudice and discrimination, followed by a discussion of research methods. Next come the psychological underpinnings of prejudice: the nature of stereotypes, the conditions under which stereotypes influence responses to other people, contemporary theories of prejudice, and how individuals’ values and belief systems are related to prejudice. Explored next are the development of prejudice in children and the social context of prejudice. The theme of discrimination is developed via discussions of the nature of discrimination, the experience of discrimination, and specific forms of discrimination, including gender, gender identity, sexual orientation, age, ability, and appearance. The concluding theme is the reduction of prejudice.The book is accompanied by a comprehensive website featuring an Instructor Manual that contains activities and tools to help with teaching a prejudice and discrimination course; PowerPoint slides for every chapter; and a Test Bank with short answer and multiple-choice exam questions for every chapter.This book is an essential companion for all students of prejudice and discrimination, including those in psychology, education, social work, business, communication studies, ethnic studies, and other disciplines. In addition to courses on prejudice and discrimination, this book will also appeal to those studying racism and diversity.
Prejudices --- Discrimination --- Stereotypes (Social psychology)
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This title provides comprehensive coverage on the state of research, critical analysis and promising avenues for further study on prejudice, stereotyping and discrimination.
Prejudices. --- Stereotypes (Social psychology) --- Discrimination.