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La logique services : marketing et stratégies
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ISBN: 9782717858570 2717858571 Year: 2010 Publisher: Paris : Economica,

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Près des quatre cinquièmes de nos économies sont aujourd'hui le fait des entreprises de services. Cela mérite qu'on leur consacre un peu de temps et de réflexion, car elles obéissent à des logiques sensiblement différentes de celles des entreprises industrielles du fait principalement de la place du client dans le système productif. La Logique Services reprend les fondamentaux du marketing et de la stratégie des activités de services soulignant les problèmes de management spécifiques et ardus rencontrés dans les réseaux sur le terrain. Cependant, elle dépasse ces fondamentaux pour intégrer les nouveaux développements de la recherche et des pratiques managériales. Il s'agit de l'expérience de services, de la socialisation du client, des missions du marketing central de l'entreprise de services et des leviers des nouvelles stratégies de services : les politiques de satisfaction, les stratégies de marque et celles d'innovation.


Book
Services marketing
Authors: --- --- ---
ISBN: 9780190303167 0190303166 Year: 2019 Publisher: [Melbourne] Oxford University Press

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Book
Le management des entreprises de services
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ISBN: 2708105868 9782708105867 Year: 1984 Publisher: Paris Ed. d'organisation


Book
Managing services : marketing, operations, and human resources
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ISBN: 0135615720 0135447011 Year: 1992 Publisher: Englewood Cliffs, N.J. Prentice Hall International

Observing and registering emotional satisfaction of customer contacts : for customer satisfaction & loyalty
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ISBN: 9056294660 9786611787790 1281787795 9048504732 9789048504732 Year: 2007 Publisher: Amsterdam : Vossiuspers UvA,

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Investigation of the emotional aspects of customer satisfaction and on the Emotional Satisfaction of Customer Contacts (ESCC) in particular

Yield management : strategies for the service industries.
Authors: --- ---
ISBN: 0826448259 9780826448255 Year: 2006 Publisher: London Thomson learning

The growth of service industries : the paradox of exploding costs and persistent demand
Authors: ---
ISBN: 1840644222 9781840644227 Year: 2000 Publisher: Cheltenham, UK ; Northampton, MA : Edward Elgar,


Book
Facility Location : Concepts, Models, Algorithms and Case Studies
Authors: ---
ISBN: 379082786X 3790821500 9786612331428 1282331426 3790821519 Year: 2009 Publisher: Heidelberg : Physica-Verlag HD : Imprint: Physica,

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This book deals with location problems. Location problems establish a set of facilities (resources) to minimize the cost of satisfying a set of demands (customers) with respect to a set of constraints. There are four components that describe location problems: customers, who are assumed to be already located at points or on routes, facilities that will be located, a space in which customers and facilities are located, and a metric that indicates geographical and chronological distances between customers and facilities. This book describes these parts in each specific location model. Location models are used in a variety of applications such as locating warehouses within a supply chain to minimize the average time to market, locating noxious material to maximize its distance to the public, etc. In this book, readers can find these applications exemplified by real-world cases for each particular model. The relationship between location problems and other areas such as supply chains is also considered here.


Book
Nuovi modelli di business e creazione di valore: la Scienza dei Servizi
Authors: --- ---
ISBN: 8847018447 9786613469823 1283469820 8847018455 Year: 2011 Publisher: Milano : Springer Milan : Imprint: Springer,

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Il testo raccoglie una serie di qualificati contributi di autori italiani e stranieri in tema di Scienza dei Servizi in una prospettiva manageriale, toccando i temi più rilevanti rispetto al contributo che tale approccio può dare alla creazione di valore delle imprese, quali servitization dei prodotti, business modelling, co-creazione di valore con i clienti, misure di performance, ruolo dell'ICT. Vengono presentate inoltre alcune esperienze innovative nei modelli di gestione dei servizi (ambientali ed energetici e di health care) particolarmente sensibili a queste nuove prospettive strategiche e manageriali. Il testo si propone di valorizzare scientificamente i risultati di ricerca collegati al nuovo percorso formativo iniziato quattro anni fa con l'evoluzione dello storico "Master in Management dell'Innovazione" della Scuola Superiore Sant'Anna nel nuovo "Master in Management, Innovazione e Ingegneria dei Servizi" (MAINS). Vedi struttura del testo allegata.

Activity-based management : for service industries, government entities, and nonprofit organizations
Authors: ---
ISBN: 047101351X 9780471013518 Year: 1994 Publisher: New York (N.Y.): Wiley

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Keywords

Industrial management --- Organizational behavior. --- Service industries --- Nonprofit organizations --- Administrative agencies --- Management. --- 658.11 --- 65.012.4 --- Organizational behavior --- -Nonprofit organizations --- -Administrative agencies --- -65.01 --- 657 --- Bedrijfsbeheer --- Agencies, Administrative --- Executive agencies --- Government agencies --- Regulatory agencies --- Administrative law --- Public administration --- Corporations, Nonprofit --- Non-profit organizations --- Non-profit sector --- Non-profits --- Nonprofit sector --- Nonprofits --- Not-for-profit organizations --- NPOs --- Organizations, Nonprofit --- Tax-exempt organizations --- Associations, institutions, etc. --- Industries --- Behavior in organizations --- Management --- Organization --- Psychology, Industrial --- Social psychology --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Business --- Industrial organization --- Kinds and forms of enterprise --- Management. Directorate. Technique and methods of management --- Law and legislation --- United States --- Politics and government. --- Government --- History, Political --- Industrial management. --- 65.012.4 Management. Directorate. Technique and methods of management --- 658.11 Kinds and forms of enterprise --- -Behavior in organizations --- -Industries --- Service industries - Management. --- Nonprofit organizations - Management. --- Administrative agencies - Management. --- -Management

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