Choose an application
Près des quatre cinquièmes de nos économies sont aujourd'hui le fait des entreprises de services. Cela mérite qu'on leur consacre un peu de temps et de réflexion, car elles obéissent à des logiques sensiblement différentes de celles des entreprises industrielles du fait principalement de la place du client dans le système productif. La Logique Services reprend les fondamentaux du marketing et de la stratégie des activités de services soulignant les problèmes de management spécifiques et ardus rencontrés dans les réseaux sur le terrain. Cependant, elle dépasse ces fondamentaux pour intégrer les nouveaux développements de la recherche et des pratiques managériales. Il s'agit de l'expérience de services, de la socialisation du client, des missions du marketing central de l'entreprise de services et des leviers des nouvelles stratégies de services : les politiques de satisfaction, les stratégies de marque et celles d'innovation.
Service industries --- Marketing. --- Management. --- Marketing --- Management --- Service industries - Marketing --- Service industries - Management --- Marketing - Economic strategy - Services. --- Marketing sectoriel --- Secteur tertiaire
Choose an application
Service industries --- Customer services --- Marketing --- Management --- Applied marketing --- Service industries - Marketing --- Service industries - Management --- Customer services - Management
Choose an application
Choose an application
Applied marketing --- Service industry --- Service industries --- Services (Industrie) --- Management --- Marketing --- Gestion --- 658.8 --- -Industries --- Marketing. Sales. Selling. Distribution --- Management. --- -Marketing. Sales. Selling. Distribution --- 658.8 Marketing. Sales. Selling. Distribution --- -658.8 Marketing. Sales. Selling. Distribution --- Industrial management --- Service industries - Management.
Choose an application
Investigation of the emotional aspects of customer satisfaction and on the Emotional Satisfaction of Customer Contacts (ESCC) in particular
Consumer satisfaction. --- Customer services -- Management. --- Service industries -- Customer services. --- Service industries -- Management. --- Call centers. --- Customer relations. --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Telephone stations
Choose an application
yield management --- organisatieleer --- hotelbeheer --- 519.8 --- 65.01 --- 65.01 Methods and methodology. Theory and practice of organization --- Methods and methodology. Theory and practice of organization --- 519.8 Operational research --- Operational research --- Service industries --- Management --- Service industries - Management
Choose an application
Service industries --- Corporations --- Services (Industrie) --- Entreprises --- Management. --- Cost control. --- Growth. --- Gestion --- Croissance --- Cost control --- -Service industries --- -338.761 --- Social costs. Social benefits --- Service industry --- Management --- Growth --- Service industries - Management --- Service industries - Cost control --- Corporations - Growth
Choose an application
This book deals with location problems. Location problems establish a set of facilities (resources) to minimize the cost of satisfying a set of demands (customers) with respect to a set of constraints. There are four components that describe location problems: customers, who are assumed to be already located at points or on routes, facilities that will be located, a space in which customers and facilities are located, and a metric that indicates geographical and chronological distances between customers and facilities. This book describes these parts in each specific location model. Location models are used in a variety of applications such as locating warehouses within a supply chain to minimize the average time to market, locating noxious material to maximize its distance to the public, etc. In this book, readers can find these applications exemplified by real-world cases for each particular model. The relationship between location problems and other areas such as supply chains is also considered here.
Service industries -- Management. --- Management Styles & Communication --- Management Theory --- Management --- Business & Economics --- Industrial location --- Decision making --- Mathematical models. --- Business enterprises --- Business location --- Corporations --- Industries --- Industries, Location of --- Location of industries --- Plant location --- Location --- Business. --- Production management. --- Business and Management. --- Operations Management. --- Regional planning --- Space in economics --- Manufacturing management --- Industrial management
Choose an application
Il testo raccoglie una serie di qualificati contributi di autori italiani e stranieri in tema di Scienza dei Servizi in una prospettiva manageriale, toccando i temi più rilevanti rispetto al contributo che tale approccio può dare alla creazione di valore delle imprese, quali servitization dei prodotti, business modelling, co-creazione di valore con i clienti, misure di performance, ruolo dell'ICT. Vengono presentate inoltre alcune esperienze innovative nei modelli di gestione dei servizi (ambientali ed energetici e di health care) particolarmente sensibili a queste nuove prospettive strategiche e manageriali. Il testo si propone di valorizzare scientificamente i risultati di ricerca collegati al nuovo percorso formativo iniziato quattro anni fa con l'evoluzione dello storico "Master in Management dell'Innovazione" della Scuola Superiore Sant'Anna nel nuovo "Master in Management, Innovazione e Ingegneria dei Servizi" (MAINS). Vedi struttura del testo allegata.
Service industries -- Management. --- Business & Economics --- Economic Theory --- Business planning. --- Business enterprises --- Valuation. --- Business plans --- Corporate planning --- Corporate strategy --- Corporations --- Strategy, Corporate --- Planning --- Business. --- Management science. --- E-commerce. --- Engineering economics. --- Engineering economy. --- Environmental management. --- Business and Management. --- Business and Management, general. --- Engineering Economics, Organization, Logistics, Marketing. --- e-Commerce/e-business. --- Environmental Management. --- Environmental stewardship --- Stewardship, Environmental --- Environmental sciences --- Management --- Economy, Engineering --- Engineering economics --- Industrial engineering --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- Quantitative business analysis --- Problem solving --- Operations research --- Statistical decision --- Trade --- Economics --- Industrial management --- Strategic planning
Choose an application
Industrial management --- Organizational behavior. --- Service industries --- Nonprofit organizations --- Administrative agencies --- Management. --- 658.11 --- 65.012.4 --- Organizational behavior --- -Nonprofit organizations --- -Administrative agencies --- -65.01 --- 657 --- Bedrijfsbeheer --- Agencies, Administrative --- Executive agencies --- Government agencies --- Regulatory agencies --- Administrative law --- Public administration --- Corporations, Nonprofit --- Non-profit organizations --- Non-profit sector --- Non-profits --- Nonprofit sector --- Nonprofits --- Not-for-profit organizations --- NPOs --- Organizations, Nonprofit --- Tax-exempt organizations --- Associations, institutions, etc. --- Industries --- Behavior in organizations --- Management --- Organization --- Psychology, Industrial --- Social psychology --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Business --- Industrial organization --- Kinds and forms of enterprise --- Management. Directorate. Technique and methods of management --- Law and legislation --- United States --- Politics and government. --- Government --- History, Political --- Industrial management. --- 65.012.4 Management. Directorate. Technique and methods of management --- 658.11 Kinds and forms of enterprise --- -Behavior in organizations --- -Industries --- Service industries - Management. --- Nonprofit organizations - Management. --- Administrative agencies - Management. --- -Management