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"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover.
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"Holistic approach to new product development - Links technology and product development to business needs - Structures technology and product development from idea to off-the-shelf product - Describes the broad range of skills which engineers will need to deploy their technical expertise effectively - Explains the maturity levels of new technologies and products and hence where they are in the development cycle Market description: Primary: Engineers in industry. Secondary: Senior undergraduate and graduate students in engineering"--
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