Listing 11 - 20 of 262 << page
of 27
>>
Sort by

Book
Ogilvy on advertising in the digital age
Authors: ---
ISBN: 9781847960870 1847960871 Year: 2017 Publisher: London Goodman

Loading...
Export citation

Choose an application

Bookmark

Abstract


Book
The mood of information : a critique of online behavioural advertising
Author:
ISBN: 1441176144 9781441176141 Year: 2011 Publisher: New York (NY): Continuum,

Loading...
Export citation

Choose an application

Bookmark

Abstract


Book
Publicité digitale
Authors: ---
ISBN: 2100758381 2100752863 Year: 2016 Publisher: Paris : Dunod,

Loading...
Export citation

Choose an application

Bookmark

Abstract

La publicité digitale a considérablement évolué ces dernières années : nouveaux comportements de consommation, nouveaux outils, nouvelles technologies, nouveaux métiers. Ce marché en plein essor est aussi complexe à appréhender :Que représente le marché de la publicité digitale ? Quels sont ses leviers ?Qu'est-ce que la publicité programmatique et comment achète-t-on en RTB ?Comment utiliser les data et personnaliser les publicités ?Comment acquérir des leads ?Quelles stratégies mettre en œuvre sur les réseaux sociaux ?Quels sont les métiers et les compétences dans la publicité digitale ?L'objectif de cet ouvrage est de présenter, de manière concrète et pédagogique, tous les concepts fondamentaux et les nouvelles tendances de la publicité digitale. Chaque levier publicitaire (Search, e-mailing, affiliation, Display, réseaux sociaux) est analysé à la lumière des nouveaux acteurs, des modes d'achat et des nouvelles formes de communication. Une partie est réservée aux métiers et compétences à acquérir dans la publicité digitale.


Book
La publicité à l'heure de la data : Ad tech et programmatique expliqués par des experts
Authors: ---
ISBN: 2100779117 2100779109 Year: 2018 Publisher: Paris (5 Rue Laromiguière 75005) : Dunod,

Loading...
Export citation

Choose an application

Bookmark

Abstract

Ad tech et programmatique révolutionnent la publicité digitale. Dans cet ouvrage, 15 professionnels et universitaires travaillant au sein d'organismes leaders en livrent les grands principes et les recettes opérationnelles afin d'améliorer l'efficacité de vos campagnes publicitaires.


Book
Ultimate guide to pay-per-click advertising
Authors: ---
ISBN: 161308272X Year: 2014 Publisher: [Irvine, California] : Entrepreneur Press,

Loading...
Export citation

Choose an application

Bookmark

Abstract

Millions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and provide solutions to fix it.Since the publication of the first edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones ? not just desktops. Mobile search now accounts for 15% of searches in the US (up from ~0% in 2009). Second, Google is no longer th

Selling on the net : the complete guide
Authors: ---
ISBN: 0844232343 Year: 1997 Publisher: Lincolnwood NTC business books

Loading...
Export citation

Choose an application

Bookmark

Abstract


Book
Integrated marketing communication : advertising and promotion in a digital world
Author:
ISBN: 1000485684 1000485641 0367443384 Year: 2022 Publisher: New York, NY : Routledge,

Loading...
Export citation

Choose an application

Bookmark

Abstract

"Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity. Updated to include more digital content with detailed international examples, this new edition adds four new chapters including IMC objectives, budgets, and metrics, legacy media planning, B2B marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid up-to-date text, as will business professionals in executive education and certificate programs. Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, instructor resource book, and interactive template for preparing an IMC Plan"--

Cybermarketing : how to use the Internet to market your goods and services.
Authors: --- ---
ISBN: 0750647043 Year: 2000 Publisher: Oxford Butterworth-Heinemann

Loading...
Export citation

Choose an application

Bookmark

Abstract


Periodical
Journal of interactive advertising.
Authors: --- ---
Year: 1999 Publisher: $3 Spring 2000- : East Lansing, MI : Austin, TX : $3 <2021->: Philadelphia, PA : [place of publication not identified] : Dept. of Advertising at Michigan State University ; Dept. of Advertising at University of Texas at Austin, Routledge, Taylor & Francis Group ; American Academy of Advertising

Loading...
Export citation

Choose an application

Bookmark

Abstract


Book
Web marketing for dummies.
Author:
ISBN: 1118065166 9781118065167 Year: 2011 Publisher: Indianapolis (Ind.) Wiley Pub., Inc.

Loading...
Export citation

Choose an application

Bookmark

Abstract

Listing 11 - 20 of 262 << page
of 27
>>
Sort by