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#SBIB:316.334.2A551 --- #SBIB:33H21 --- #SBIB:35H203 --- Partijen en strategieën in de onderneming: ondernemingsbeleid en management --- Problemen van de onderneming: algemeen --- Overheidsmanagement: strategisch management --- Corporate governance --- Management --- Bedrijfsbeleid --- consultants --- management --- Firms and enterprises --- corporate governance

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Corporate culture --- Industrial management --- Organizational change --- #SBIB:034.IO --- #SBIB:316.334.2A551 --- #SBIB:328H52 --- #SBIB:33H21 --- Partijen en strategieën in de onderneming: ondernemingsbeleid en management --- Instellingen en beleid: China --- Problemen van de onderneming: algemeen --- Organization theory --- China

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Het boek gaat over het analyseren, managen en bewaken van de huisstijl en de visuele identiteit van merken en organisaties

Applied marketing --- imago --- Advertising. Public relations --- visuele communicatie --- vormgeving --- merken --- huisstijl --- merkimago --- Communicatie in en door de onderneming --- Huisstijl

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Business communication --- Communicatie in de onderneming --- Communication dans l'entreprise --- Communication dans les entreprises --- Entreprises--Communication --- Ondernemingen--Communicatie --- Business communication.

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Strategisch management --- #SBIB:35H203 --- #SBIB:316.334.2A551 --- Overheidsmanagement: strategisch management --- Partijen en strategieën in de onderneming: ondernemingsbeleid en management