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Business names --- -Business names --- -Service marks --- -347.772 <492> --- Industrial design coordination --- Industrial property --- Service industries --- Trademarks --- Brands (Commerce) --- Firm names --- Trade names --- Names --- Law and legislation --- -Law and legislation --- -Merkenrecht. Fabrieksmerken. Handelsmerken. Handelsnormen. Fabrieksgeheimen--Nederland --- Theses --- Service marks --- 347.772 <492> Merkenrecht. Fabrieksmerken. Handelsmerken. Handelsnormen. Fabrieksgeheimen--Nederland --- Merkenrecht. Fabrieksmerken. Handelsmerken. Handelsnormen. Fabrieksgeheimen--Nederland --- 347.772 <492>

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Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.

Brand name products. --- Business names. --- Economic aspects. --- Globalization. --- Marketing. --- Business. --- Globalization --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Brands (Commerce) --- Firm names --- Trade names --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Marketing --- Industrial management --- Aftermarkets --- Selling --- Names --- Trademarks --- Business names --- Commercial products --- Branding (Marketing)

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Brand name products --- Business names --- #KVHA:Economie. Woordenboeken. Frans --- #KVHA:Handel. Woordenboeken. Frans --- #KVHA:Merknamen. Woordenboeken. Frans --- 804.0-3 --- 804.0-3 Frans: lexicografie --- Frans: lexicografie --- Brands (Commerce) --- Firm names --- Trade names --- Names --- Trademarks --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Commercial products --- Branding (Marketing) --- French --- Lexicology. Semantics --- French language

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Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by-department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapter

Museology --- museum administration --- public relations --- fund raising --- audiences --- friends [philanthropists] --- branding --- social media --- museums [institutions] --- visitors --- volunteers --- Museums --- Business names --- Branding (Marketing) --- Museum attendance --- Management. --- Public relations --- Attendance, Museum --- Museum visitors --- Brand name products --- Marketing --- Advertising --- Brands (Commerce) --- Firm names --- Trade names --- Names --- Trademarks --- Public institutions --- Cabinets of curiosities --- Attendance

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This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics are supported by empirical case studies. Each case helps to illustrate the framework and discuss its applicability in practice. Through the presented exploratory case studies, the authors provide fresh examples from business practice that are easy to comprehend by undergraduate students, and are easily applied by managers in the field. The book consists of three main parts, covering important aspects of B2B branding. It presents several aspects of external as well as internal branding, supplemented by novel approaches in B2B branding. In addition, the book offers examples of best practices, as well as notable mistakes made by companies involved in branding processes. Thus, it provides a holistic perspective, which will enable companies to learn not only about best practices, but also about pitfalls in the area of corporate branding. In addition to the novel practical cases, each chapter provides relevant theoretical underpinnings presented in a simple, down-to-earth manner. The book highlights recent research areas and coming trends within B2B branding. The book is suitable for everyone with an interest in B2B branding, regardless of background or previous knowledge of branding.

Marketing --- business marketing --- Industrial marketing --- Business names --- Brand name products --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Commercial products --- Branding (Marketing) --- Trademarks --- Brands (Commerce) --- Firm names --- Trade names --- Names --- B2B marketing (Business to business marketing) --- Business to business marketing --- Business-to-business selling --- Industrial equipment --- Branding (marketing) --- Industrial marketing. --- Brand name products. --- Business & Economics --- Sales & marketing management. --- Advertising --- Advertising & Promotion.