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This thesis focuses on a specific digital company, Emakina, taken as benchmark for a market development strategy in the European market. On one side there is the ambition of the company to be the Top European digital communication agency; on the other side, there is the justification, with theoretical models, of the feasibility of this strategic decision.
The document, in the introduction chapter, gives an overview of the European digital market with key takeaways and facts.
Always in the first section, Emakina is introduced explaining what they do and which are the main services they offer, then it will be explained RECMA and its ranking criteria to better understand how RECMA works and to define which indicators will be improved.
In the exposition section, the document focuses its attention on the mission Emakina wants to accomplish: be in the first position of the RECMA ranking in the “independent digital communication agencies in Europe” category; in the last report, in 2011, it was in position number three.
As a result, it will be applied a market development strategy to expand the geo-coverage of the company. The chosen countries for the expansion are Germany and UK. It will be assessed the attractiveness of the markets and the competitiveness of the company thanks to the use of some theoretical models, having always a look on what and how the direct competitors of the ranking are acting.
Finally, in the last section, are given recommendations to the company to solve the problem in question.

Company competitiveness • Digital agency • Digital business • Emakina • European competition • Expansion • External environment • Geo-coverage • Germany • Internal capability • Market attractiveness • Market development strategy • Ranking criteria • RECMA • United Kingdom --- Sciences économiques & de gestion > Marketing

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Conferences - Meetings --- Sex (Biology) --- Sex (Psychology) --- Sexual attraction --- Sexual desire disorders --- Sexual excitement --- Arousal, Sexual --- Eroticism --- Excitement, Sexual --- Sexual arousal --- Sexual pleasure --- Pleasure --- Frottage (Sexuality) --- Sex toys --- Disorders of sexual desire --- Psychosexual disorders --- Sex appeal --- Sexiness --- Sexual attractiveness --- Interpersonal attraction --- Sex --- Sex (Physiology) --- Biology --- Physiological aspects

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Based on a series of conversations and a return to literary sources, this book studies the current forms taken by "love at first sight". It sets out the phenomenon's manifestations and the languages which express it as well as the multiple signs which reveal it. It shows that the irruption of love is still desired intensely. (PUF)

Sexual attraction. --- Sex (Psychology) --- Love --- Psychological aspects. --- Sexual attraction --- Sex appeal --- Sexiness --- Sexual attractiveness --- Interpersonal attraction --- Psychology, Sexual --- Sex --- Sexual behavior, Psychology of --- Sexual psychology --- Sensuality --- Affection --- Emotions --- First loves --- Friendship --- Intimacy (Psychology) --- Psychological aspects --- Amour --- Sociological aspects --- Aspect sociologique --- Sociological aspects. --- Love - Psychological aspects

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Sexual behavior surveys --- Sex --- Sexual attraction --- Men --- Women --- Human females --- Wimmin --- Woman --- Womon --- Womyn --- Females --- Human beings --- Femininity --- Sex appeal --- Sexiness --- Sexual attractiveness --- Interpersonal attraction --- Gender (Sex) --- Human sexuality --- Sex (Gender) --- Sexual behavior --- Sexual practices --- Sexuality --- Sexology --- Human males --- Males --- Effeminacy --- Masculinity

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Nose reconstructions have been common in India for centuries. South Korea, Brazil, and Israel have become international centers for procedures ranging from eyelid restructuring to buttock lifts and tummy tucks. Argentina has the highest rate of silicone implants in the world. Around the globe, aesthetic surgery has become a cultural and medical fixture. Sander Gilman seeks to explain why by presenting the first systematic world history and cultural theory of aesthetic surgery. Touching on subjects as diverse as getting a "nose job" as a sweet-sixteen birthday present and the removal of male breasts in seventh-century Alexandria, Gilman argues that aesthetic surgery has such universal appeal because it helps people to "pass," to be seen as a member of a group with which they want to or need to identify. Gilman begins by addressing basic questions about the history of aesthetic surgery. What surgical procedures have been performed? Which are considered aesthetic and why? Who are the patients? What is the place of aesthetic surgery in modern culture? He then turns his attention to that focus of countless human anxieties: the nose. Gilman discusses how people have reshaped their noses to repair the ravages of war and disease (principally syphilis), to match prevailing ideas of beauty, and to avoid association with negative images of the "Jew," the "Irish," the "Oriental," or the "Black." He examines how we have used aesthetic surgery on almost every conceivable part of the body to try to pass as younger, stronger, thinner, and more erotic. Gilman also explores some of the extremes of surgery as personal transformation, discussing transgender surgery, adult circumcision and foreskin restoration, the enhancement of dueling scars, and even a performance artist who had herself altered to resemble the Mona Lisa. The book draws on an extraordinary range of sources. Gilman is as comfortable discussing Nietzsche, Yeats, and Darwin as he is grisly medical details, Michael Jackson, and Barbra Streisand's decision to keep her own nose. The book contains dozens of arresting images of people before, during, and after surgery. This is a profound, provocative, and engaging study of how humans have sought to change their lives by transforming their bodies.

Body image --- Surgery, Plastic --- Social aspects. --- Complications. --- Complications and sequelae --- Admiration. --- Aesthetics. --- African Americans. --- Analogy. --- Anecdote. --- Anesthesia. --- Antiseptic. --- Attractiveness. --- Ayurveda. --- Beauty. --- Body image. --- Bra size. --- Brachioplasty. --- Breast. --- Buttock augmentation. --- Buttocks. --- Caricature. --- Cartilage. --- Centrality. --- Cheek. --- Chin augmentation. --- Cleanliness. --- Clothespin. --- Clothing. --- Cosmetics. --- Credential. --- Credentialing. --- Cultural capital. --- Culture of India. --- Direct experience. --- Disease. --- Earlobe. --- Efficacy. --- Eloquence. --- Enthusiasm. --- Evocation. --- Excess skin. --- Face powder. --- Face. --- Family income. --- Female. --- Foreskin restoration. --- Foreskin. --- Granulation tissue. --- Greatness. --- Hair transplantation. --- Hairstyle. --- Health professional. --- High Art. --- High Renaissance. --- Human nose. --- Human physical appearance. --- Human skin color. --- Human spirit. --- Human tooth. --- Humanism. --- Humorism. --- Humour. --- Hygiene. --- I Wish (manhwa). --- Idealization. --- Invention. --- Keloid. --- Kiss. --- Lighting. --- Local anesthesia. --- Lorenz Oken. --- Middle class. --- Modernity. --- Moral imperative. --- Narrative. --- Parody. --- Peaceful coexistence. --- Penis. --- Physical attractiveness. --- Physician. --- Plastic surgery. --- Popularity. --- Positive liberty. --- Projective identification. --- Real Body. --- Recreation. --- Scalp. --- Scholasticism. --- Self-consciousness. --- Sensibility. --- Seriousness. --- Sincerity. --- Social order. --- Social reality. --- Social status. --- Sophistication. --- Superficiality. --- Swaddling. --- Syphilis. --- The Human Face. --- The Mask. --- Theory of justification. --- Thigh. --- Understanding.