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Et si l'art avait capacité de transformer les règles du monde ? À chaque époque son protocole, à chaque situation ses outils d'analyse, de négociation et de fabrication d'une œuvre d'art commune et singulière. C’est l'ambition mise à l’œuvre par les Nouveaux commanditaires. Ce livre décrit les ressorts et les effets d’une création qui ouvre un chapitre totalement nouveau de l’histoire de l’art. Ce chapitre n’est plus seulement un proposition ; il est déjà bien réel. En témoignent les centaines d’œuvres accomplies annonçant l’intensité et la richesse d’une époque naissante
Arts and society. --- Art --- Arts et société --- Commissioning. --- Marketing. --- Commande --- Commercialisation --- Marché de l'art --- Commissioning --- Arts and society --- Création artistique --- Marketing --- Art - Commissioning --- Art - Marketing
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Art --- Economic relations. Trade --- 620 Kunst --- Cultural property --- Economic aspects --- Marketing --- Cultural heritage --- Cultural patrimony --- Cultural resources --- Heritage property --- National heritage --- National patrimony --- National treasure --- Patrimony, Cultural --- Treasure, National --- Property --- World Heritage areas --- Art - Economic aspects --- Art - Marketing
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Art --- Art as an investment --- Economic aspects --- Marketing --- Art as an investment. --- Marketing. --- Economic aspects. --- Statut de l'artiste --- Statut de l'objet en art --- Economie --- Art - Economic aspects --- Art - Marketing
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-7.075 --- Art --- Art, Occidental --- Art, Visual --- Art, Western (Western countries) --- Arts, Fine --- Arts, Visual --- Fine arts --- Iconography --- Occidental art --- Visual arts --- Western art (Western countries) --- Marketing --- 7.075 --- Marketing. --- Art - Marketing
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This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge. Besprochen in: http://www.arteconomy24.ilsole24ore.com, 01.08.2015, Marilena Pirelli
Art --- Marketing. --- Marketing --- Commercialisation --- Kunst. --- Ästhetik. --- Art; Marketing; Consumer; Culture; Branding; Arts; Economy; Consumption; Theory of Art; Popular Culture; Cultural Studies --- Arts. --- Branding. --- Consumer. --- Consumption. --- Cultural Studies. --- Culture. --- Economy. --- Popular Culture. --- Theory of Art.
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The book examines the contemporary art system with a broad and systematic approach, through the application of models of microeconomics and industrial organizations. By breaking down the traditional barriers between different academic disciplines such as art and economics, this book offers a unique opportunity to grasp the complexities of the contemporary art world and provides the tools to conduct a structural analysis of that market. The result is an in-depth analysis of the contemporary art market from an interdisciplinary perspective. While it is not a textbook in the strictest sense, the book offers a concise and effective overview of all actors in the art system, and provides supporting data and valuable information, both conceptual and practical. It is therefore a text that can be used by students wishing to better understand the complex dynamics that govern the contemporary art market, but also by cultural managers, collectors, potential art investors or simply art lovers who need a quick reference.
Art -- Marketing -- History -- 20th century. --- Art -- Marketing -- History -- 21st century. --- Art, Modern -- 20th century -- Economic aspects. --- Art, Modern -- 21st century -- Economic aspects. --- Arts. --- Economics. --- Industrial organization (Economi. --- Microeconomics. --- Management --- Business & Economics --- Management Theory --- Industrial Management --- Art, Modern --- Prices. --- Modern art --- Industrial organization. --- Culture - Economic aspects. --- Management. --- Industrial Organization. --- Cultural Economics. --- Cultural Management. --- Arts, Fine --- Arts, Occidental --- Arts, Western --- Fine arts --- Humanities --- Industries --- Organization --- Industrial concentration --- Industrial management --- Industrial sociology --- Price theory --- Economics --- Culture—Economic aspects. --- Administration --- Industrial relations --- Arts, Primitive --- Culture --- Economic aspects.
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Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists.
Corporate Art; Corporate Art Index; Corporate Art Collection; Corporate Social Responsibility; Sustainability; Art Competition; Art Marketing; Art Space; Art Project; Digital Art; Corporate Communication; Corporate Identity; Corporate Image; Art Sponsoring; Art; Museum; Cultural Management; Art Management; Museum Management; Cultural Marketing --- Art Competition. --- Art Management. --- Art Marketing. --- Art Project. --- Art Space. --- Art Sponsoring. --- Art. --- Corporate Art Collection. --- Corporate Art Index. --- Corporate Communication. --- Corporate Identity. --- Corporate Image. --- Corporate Social Responsibility. --- Cultural Management. --- Cultural Marketing. --- Digital Art. --- Museum Management. --- Museum. --- Sustainability. --- Art patronage.
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This book gives a comprehensive account of the history and underlying economics of the modern art market in eighteenth-and nineteenth-century Britain. Bayer and Page argue that economics shaped and developed visual culture to the extent that we should no longer restrict market issues to narrative discussions of dealers' involvements in the careers of specific artists. Economic, econometric and statistical analyses of two specifically created, and particularly rich, data sets that record over 42,000 auction and dealer-based sales of paintings in London between 1720 and 1910 reveal hitherto unknown transaction patterns and trade modus operandi that offer unprecedented insight into the operations of the art market.
History of the United Kingdom and Ireland --- Art --- anno 1700-1799 --- anno 1800-1899 --- Art dealers --- Marchands d'oeuvres d'art --- Economic aspects --- History --- Marketing --- Aspect économique --- Histoire --- Commercialisation --- Art -- Exhibitions. --- Art -- Marketing. --- Art publishing. --- Kunstmarkt. --- Art dealers. --- Economic aspects. --- Geschichte 1730-1900. --- 1700-1899. --- England. --- Great Britain. --- Aspect économique
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En observant le rôle des différents protagonistes du monde et du marché de l'art, cet ouvrage présente les modes d'évaluation de l'oeuvre contemporaine sous les angles d'approche économique, historique et sociologique. ©Electre 2016
Art -- Appréciation --- Valeurs (philosophie) --- Art -- Prix --- Appréciation --- Prix --- Art --- Art appreciation --- Art, Modern --- Marketing --- Prices --- Economic aspects --- Values --- Valeurs (Philosophie) --- Appréciation --- Art appreciation. --- Prices. --- Economic aspects. --- History --- Kunst --- Kunst [Moderne ] --- Art [Modern ] --- Prijzen --- Economische aspecten --- Art - Marketing --- Art - Prices --- Art, Modern - Economic aspects
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Arts --- Cultural industries --- Marketing --- Industries culturelles --- Management --- Gestion --- Diffusion culturelle. --- Art and industry --- Economic aspects --- Marketing. --- Arts - Marketing --- Arts - Gestion --- Industries culturelles - Gestion --- Art and industry - Management --- Arts - Economic aspects --- Diffusion de la culture --- Art marketing --- Marketing de la culture --- Art --- Commercialisation