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"Essential Knowledge for the Aspiring Media Professional provides readers with the skillset needed to produce professional, high-quality video content in today's competitive media landscape. The author draws on over two decades of industry experience to offer strategies for how to develop a sense of design, adopt a holistic approach to the media production process, and craft a distinct idea for a project's intent and form. In five in-depth chapters, the book delves into topics ranging from pre-production and planning processes to technical considerations and post-production methods. It concludes with an overview of career opportunities for aspiring media-makers. This book is an invaluable resource for students and professionals alike looking to hone creative production techniques within a broad range of formats and environments, particularly those requiring effective marketing and advertising-oriented content"--

E-books --- Video recordings --- Production and direction. --- Production and direction --- Vocational guidance. --- Videorecordings --- Videos --- Audio-visual materials --- Electronic moviemaking --- Video direction --- Video production --- Direction

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Since the days of early television, video has been an indispensable part of culture, society, and moving-image media industries. Over the decades, it has been an avant-garde artistic medium, a high-tech consumer gadget, a format for watching movies at home, a force for democracy, and the ultimate, ubiquitous means of documenting reality. In the twenty-first century, video is the name we give all kinds of moving images. We know it as an adaptable medium that bridges analog and digital, amateur and professional, broadcasting and recording, television and cinema, art and commercial culture, and old media and new digital networks. In this history, Michael Z. Newman casts video as a medium of shifting value and legitimacy in relation to other media and technologies, particularly film and television. Video has been imagined as more or less authentic or artistic than movies or television, as more or less democratic and participatory, as more or less capable of capturing the real. Techno-utopian rhetoric has repeatedly represented video as a revolutionary medium, promising to solve the problems of the past and the present-often the very problems associated with television and the society shaped by it-and to deliver a better future. Video has also been seen more negatively, particularly as a threat to movies and their culture. This study considers video as an object of these hopes and fears and builds an approach to thinking about the concept of the medium in terms of cultural status.

Video recordings --- Videorecordings --- Videos --- Audio-visual materials --- History. --- video --- cultuurgeschiedenis --- technologie --- Verenigde Staten --- filmgeschiedenis --- film --- 791.45 --- Vidéos --- History --- Histoire --- Telecommunication technology

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Télévision et histoire --- Cinéma et histoire --- Vidéos --- Histoire et critique --- Motion pictures --- Television --- Video recordings --- History. --- Roy Armes --- videokunst --- 791.45 --- Videorecordings --- Videos --- Audio-visual materials --- History --- History and criticism --- Télévision et histoire. --- Cinéma et histoire. --- Histoire et critique.

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In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments--film, television, and online/digital--providing you with an insider's perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.

Motion pictures --- Video recordings --- Television broadcasting --- Digital media --- Marketing. --- Electronic media --- New media (Digital media) --- Mass media --- Digital communications --- Online journalism --- Telecasting --- Television --- Television industry --- Broadcasting --- Videorecordings --- Videos --- Audio-visual materials

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Video recordings --- Digital video --- Digital motion video --- PC video --- Video, Digital --- Computer graphics --- Digital media --- Image processing --- Multimedia systems --- Videorecordings --- Videos --- Audio-visual materials --- Production and direction --- Data processing --- Digital techniques --- Camtasia studio. --- E-books