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Selling to kids.
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Year: 1996 Publisher: Potomac, MD : Phillips Business Information

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Teen media : Hollywood and the youth market in the digital age
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ISBN: 9780786442690 Year: 2010 Publisher: Jefferson (N.C.) : McFarland & Company, Inc., Publishers,

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"This book focuses on the resurgence of the teen/youth market from the late 1990s to the 2000s. Specifically, the book examines the impact of contemporary social, institutional, and technological changes such as the emergence of a teen demographic, increased media conglomeration, and the rise of digital technologies on the aesthetic traits of contemporary teen-oriented entertainment texts"--Provided by publisher.


Book
Tweening the girl : the crystallization of the tween market
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ISBN: 9781433121760 9781433121753 143312176X 1433121751 Year: 2014 Publisher: New York : Peter Lang,


Book
Get Out of My Room! : A History of Teen Bedrooms in America
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ISBN: 022640935X Year: 2017 Publisher: Chicago : University of Chicago Press,

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Teenage life is tough. You're at the mercy of parents, teachers, and siblings, all of whom insist on continuing to treat you like a kid and refuse to leave you alone. So what do you do when it all gets to be too much? You retreat to your room (and maybe slam the door). Even in our era of Snapchat and hoverboards, bedrooms remain a key part of teenage life, one of the only areas where a teen can exert control and find some privacy. And while these separate bedrooms only became commonplace after World War II, the idea of the teen bedroom has been around for a long time. With Get Out of My Room!, Jason Reid digs into the deep historical roots of the teen bedroom and its surprising cultural power. He starts in the first half of the nineteenth century, when urban-dwelling middle-class families began to consider offering teens their own spaces in the home, and he traces that concept through subsequent decades, as social, economic, cultural, and demographic changes caused it to become more widespread. Along the way, Reid shows us how the teen bedroom, with its stuffed animals, movie posters, AM radios, and other trappings of youthful identity, reflected the growing involvement of young people in American popular culture, and also how teens and parents, in the shadow of ongoing social changes, continually negotiated the boundaries of this intensely personal space. Richly detailed and full of surprising stories and insights, Get Out of My Room! is sure to offer insight and entertainment to anyone with wistful memories of their teenage years. (But little brothers should definitely keep out.)


Book
Marques cultes et culte des marques chez les jeunes : penser l'adolescence avec la consommation
Authors: --- ---
ISBN: 9782763727035 9782705673635 2705673636 2763727034 Year: 2015 Publisher: [Paris]: Hermann,

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"Dans un monde où règne la consommation, les marques sont devenues des symboles : portées par les vedettes du sport et du cinéma, exposées au regard de millions de téléspectateurs, parfois gages de qualité ou indices de prestige, elles ne sont plus seulement des véhicules destinés à la promotion d'objets auréolés par la griffe ou le logo. Elles sont aimées, rejetées, discutées, débattues. Sujettes à des passions, elles incarnent pour certains des valeurs et représentent pour d'autres l'appartenance, le bon goût, voire la réussite. De Nike à Apple, de Marvel à McDonald's, cet ouvrage analyse les appropriations et les détournements des marques par les adolescents qui, lentement, entrent dans le monde de l'hyperconsommation que leur présentent les adultes..." -- P. 4 de la couv.

The commodification of childhood : the children's clothing industry and the rise of the child consumer
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ISBN: 0822332795 082233268X 9780822332688 0822385430 1283064812 9786613064813 Year: 2004 Publisher: Durham : Duke University Press,

Kids and media in America
Authors: --- ---
ISBN: 9781139165112 9780521821025 9780521527903 0511061811 9780511061813 9780511070273 0511070276 1139165119 9786610430840 6610430845 0521821029 0521527902 1280430842 9781280430848 1107136415 9781107136410 0511179901 9780511179907 0511306814 9780511306815 051120390X Year: 2004 Publisher: Cambridge Cambridge University Press

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This 2003 book reports the only national, random sample survey of US children and adolescents' use of all of the various media available to them conducted in at least the past 30 years. In addition to providing the first comprehensive look at how media-saturated our young people's lives have become, it is the first study to examine young people's overall media budgets, and the first to attempt to describe distinctly different types of young media users. Extensive background information and chapters devoted to each of the various media, to the overall media budget, and to particular types of media users, enables the authors to describe perhaps the most detailed map of US young people's media behavior ever assembled.

Branded : the buying and selling of teenagers
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ISBN: 0738208620 9780738208626 Year: 2003 Publisher: New York Basic Books

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L'auteur analyse dans ce livre la concurrence que se livrent les entreprises pour conquérir le marché des jeunes. Les stratégies marketing sont étudiées ainsi que les attitudes des jeunes face aux compagnies. L'auteur a structuré son exposé critique des différentes politiques de marques en trois parties : branding, self branding, unbranding. Elle y aborde des thèmes tels que le marketing direct, la machine marketing, l'implantation des marques dans les écoles, les "consultants adolescents".


Book
Acquisition of the consumer role by adolescents
Author:
ISBN: 0884061248 Year: 1978 Publisher: Atlanta, Ga College of Business Administration

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