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Child consumers --- Teenage consumers --- Children --- Teenagers --- Market surveys --- Attitudes --- United States.
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"This book focuses on the resurgence of the teen/youth market from the late 1990s to the 2000s. Specifically, the book examines the impact of contemporary social, institutional, and technological changes such as the emergence of a teen demographic, increased media conglomeration, and the rise of digital technologies on the aesthetic traits of contemporary teen-oriented entertainment texts"--Provided by publisher.
Digital media --- Internet and teenagers --- Mass media and culture --- Mass media and teenagers --- Mass media --- Teenage consumers --- Economic aspects --- Marketing.
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Teenage consumers. --- Consumer behavior. --- Branding (Marketing) --- Jeunes consommateurs --- Consommateurs --- Filles --- Cibles (marketing) --- Comportement --- #SBIB:309H040 --- #SBIB:316.7C131 --- Brand name products --- Marketing --- Advertising --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Teenagers as consumers --- Consumers --- Populaire cultuur algemeen --- Cultuursociologie: jeugdcultuur --- Attitudes. --- Attitude (psychologie) --- Jeunes consommateurs. --- Filles. --- Consumer behavior --- Teenage consumers --- Attitude.
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Teenage life is tough. You're at the mercy of parents, teachers, and siblings, all of whom insist on continuing to treat you like a kid and refuse to leave you alone. So what do you do when it all gets to be too much? You retreat to your room (and maybe slam the door). Even in our era of Snapchat and hoverboards, bedrooms remain a key part of teenage life, one of the only areas where a teen can exert control and find some privacy. And while these separate bedrooms only became commonplace after World War II, the idea of the teen bedroom has been around for a long time. With Get Out of My Room!, Jason Reid digs into the deep historical roots of the teen bedroom and its surprising cultural power. He starts in the first half of the nineteenth century, when urban-dwelling middle-class families began to consider offering teens their own spaces in the home, and he traces that concept through subsequent decades, as social, economic, cultural, and demographic changes caused it to become more widespread. Along the way, Reid shows us how the teen bedroom, with its stuffed animals, movie posters, AM radios, and other trappings of youthful identity, reflected the growing involvement of young people in American popular culture, and also how teens and parents, in the shadow of ongoing social changes, continually negotiated the boundaries of this intensely personal space. Richly detailed and full of surprising stories and insights, Get Out of My Room! is sure to offer insight and entertainment to anyone with wistful memories of their teenage years. (But little brothers should definitely keep out.)
Teenagers' rooms --- Teenagers --- Bedrooms --- Teenage consumers --- Self-realization. --- Social conditions. --- Conduct of life. --- United States --- Social life and customs --- bedrooms. --- child development. --- consumption. --- family. --- home decor. --- home electronics. --- leisure. --- moral panics. --- popular culture. --- teenagers.
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"Dans un monde où règne la consommation, les marques sont devenues des symboles : portées par les vedettes du sport et du cinéma, exposées au regard de millions de téléspectateurs, parfois gages de qualité ou indices de prestige, elles ne sont plus seulement des véhicules destinés à la promotion d'objets auréolés par la griffe ou le logo. Elles sont aimées, rejetées, discutées, débattues. Sujettes à des passions, elles incarnent pour certains des valeurs et représentent pour d'autres l'appartenance, le bon goût, voire la réussite. De Nike à Apple, de Marvel à McDonald's, cet ouvrage analyse les appropriations et les détournements des marques par les adolescents qui, lentement, entrent dans le monde de l'hyperconsommation que leur présentent les adultes..." -- P. 4 de la couv.
Teenage consumers --- Young consumers --- Consumer behavior --- Brand loyalty --- Symbolism in advertising --- Trademarks --- Branding (Marketing) --- Advertising and youth --- Adolescents consommateurs --- Jeunes consommateurs --- Consommateurs --- Fidélité à une marque --- Symbolisme dans la publicité --- Marques de commerce --- Stratégie de marque --- Publicité et jeunesse --- Attitudes --- Social aspects --- Comportement --- Aspect social --- Fidélité à une marque --- Symbolisme dans la publicité --- Stratégie de marque --- Publicité et jeunesse --- Teenage consumers - Attitudes --- Young consumers - Attitudes --- Trademarks - Social aspects --- Adolescents consommateurs - Attitudes --- Jeunes consommateurs - Attitudes --- Consommateurs - Comportement --- Marques de commerce - Aspect social
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Competition, International --- Consumer behavior --- Marketing --- Teenage consumers --- #SBIB:309H2812 --- #SBIB:309H2821 --- #SBIB:309H040 --- #SBIB:316.7C131 --- Teenagers as consumers --- Consumers --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- International competition --- World economics --- International relations --- International trade --- War --- Marketing, consumentengedrag, consumentisme --- Reclameboodschap: functies, genres, taalgebruik historiek --- Populaire cultuur algemeen --- Cultuursociologie: jeugdcultuur --- Economic aspects --- Competition, International. --- Consumer behavior. --- Marketing. --- Teenage consumers.
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Children --- Adolescence --- Child consumers --- Teenage consumers --- Children's clothing industry --- Mother and child --- Enfants --- Adolescents --- Jeunes consommateurs --- Vêtements d'enfant --- Mères et enfants --- Sociologie --- History. --- Histoire --- Industrie et commerce --- Sociologie. --- Histoire. --- Childhood --- Teenagers as consumers --- Child and mother --- Mother-child relationship --- Mothers and children --- Kids (Children) --- Pedology (Child study) --- Youngsters --- Children as consumers --- Teen-age --- Teenagers --- History --- Development --- Consumers --- Parent and child --- Clothing trade --- Age groups --- Families --- Life cycle, Human --- Puberty --- Teenage consumers. --- Children's clothing industry. --- Vêtements d'enfant --- Mères et enfants
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This 2003 book reports the only national, random sample survey of US children and adolescents' use of all of the various media available to them conducted in at least the past 30 years. In addition to providing the first comprehensive look at how media-saturated our young people's lives have become, it is the first study to examine young people's overall media budgets, and the first to attempt to describe distinctly different types of young media users. Extensive background information and chapters devoted to each of the various media, to the overall media budget, and to particular types of media users, enables the authors to describe perhaps the most detailed map of US young people's media behavior ever assembled.
Mass media and children --- -Mass media and teenagers --- -Internet and children --- -Internet and teenagers --- -Child consumers --- -Teenage consumers --- -#SBIB:044.AANKOOP --- #SBIB:309H400 --- #SBIB:303H14 --- Teenagers as consumers --- Consumers --- Children as consumers --- Teenagers and the Internet --- Teenagers --- Children and the Internet --- Internet (Computer network) and children --- Children --- Teenagers and mass media --- Children and mass media --- Media en publieksgroepen: algemene werken --- Methoden en technieken van de communicatiewetenschap --- Child consumers --- Internet and children --- Internet and teenagers --- Mass media and teenagers --- Teenage consumers --- Age group sociology --- Mass communications --- United States --- United States of America --- -Mass media and children
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L'auteur analyse dans ce livre la concurrence que se livrent les entreprises pour conquérir le marché des jeunes. Les stratégies marketing sont étudiées ainsi que les attitudes des jeunes face aux compagnies. L'auteur a structuré son exposé critique des différentes politiques de marques en trois parties : branding, self branding, unbranding. Elle y aborde des thèmes tels que le marketing direct, la machine marketing, l'implantation des marques dans les écoles, les "consultants adolescents".
Brand name products --- Teenage consumers --- Consumer behavior --- Marketing --- Merkbeleid --- Consumentengedrag --- Kinderen en jeugd --- Marktonderzoek --- Gedrag --- Merkstrategieën --- Merkwaarde --- Doelgroepenreclame --- #SBIB:054.AANKOOP --- #SBIB:309H2820 --- #SBIB:309H2812 --- De reclameboodschap: algemene werken --- Marketing, consumentengedrag, consumentisme --- Kind --- Merkstrategie --- Jeugd --- Media --- Ontwikkelingsstoornis --- Fysiotherapie --- Jongere --- Brand name products - Marketing
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Consumer education --- Socialization --- Teenage consumers --- 658.8 --- 659 --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- Child socialization --- Children --- Enculturation --- Social education --- Education --- Sociology --- 659 Publicity. Information work. Public relations --- Publicity. Information work. Public relations --- Teenagers as consumers --- Consumers --- National consumption --- Didactics of social education
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