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621.397 --- 621.39 --- Telecommunicatietechniek --- Televisietechniek --- telecommunicatie --- radio --- televisie --- Broadcasting --- teletekst --- Telecommunicatie --- Broadcasting industry --- Communication and traffic --- Cultural industries --- Telecommunication

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Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.

Brand name products --- Branding (Marketing). --- Broadcasting --- Management. --- Branding (Marketing) --- Broadcasting industry --- Marketing --- Advertising --- Communication and traffic --- Cultural industries --- Telecommunication

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Trailblazing Women of Australian Public Broadcasting, 1945-1975 offers a compelling new perspective of Australian radio and television history. It chronicles how a group of female producers defied the odds and forged remarkable careers in the traditionally male domain of public-affairs production at the ABC in the post-war decades. Kay Kinane, Catherine King, Therése Denny and Joyce Belfrage were ambitious and resourceful producers, part of the vanguard of Australian broadcasters who used mass media as a vehicle for their social and political activism. Fiercely dedicated to their audiences, they wrote, directed and produced ground-breaking documentaries and current affairs programs that celebrated Australian life, while also challenging its cultural complacency, its racism and sexism. They immersed themselves in the ABC's many networks of collaboration and initiated a range of strategies to expand their agency and authority. With vivid descriptions of life at the ABC, this book traces their careers as they crossed borders and crossed mediums, following them as they worked on location shoots and in production offices, in television studios, control rooms and radio booths. In doing so it highlights the barriers, both official and unofficial, that confronted so many women working in broadcasting after World War II.

Public broadcasting. --- Women broadcasters. --- Broadcasters --- Women in the broadcasting industry --- Non-commercial broadcasting --- Noncommercial broadcasting --- Broadcasting --- Women broadcasters --- Public broadcasting

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Broadcasting --- Radiotélédiffusion --- -#KVHA:Radio; Groot-Brittannie --- #KVHA:Televisie; Groot-Brittannie --- Broadcasting industry --- Communication and traffic --- Cultural industries --- Telecommunication --- Radiotélédiffusion --- #KVHA:Radio; Groot-Brittannie

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Broadcasting --- Radio broadcasting --- Finance. --- 654.19 <492> --- Broadcasting industry --- Communication and traffic --- Cultural industries --- Telecommunication --- Radio --- Radio industry and trade --- Mass media --- Finance