Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This book is about advertising and culture. Advertising is a significant aspect of modern societies and plays an important part in economic activity. It is a highly visible component of everyday life and increasingly of contemporary culture. The book considers culture as a broad category of human endeavour and experience. It takes a multidisciplinary approach drawing on media and cultural studies and the study of history and of art history, sociology, politics and political economy for ideas and explanations that can be applied to advertising and culture. Indeed the book's contributors are drawn from each of these areas of academic enquiry. Their contributions represent strands and tensions in the relationship between different aspects of culture, such as fashion, art, popular music, politics and media, and the world of advertising. The book raises the question of how, to what effect and with what intensity, advertising features - as the Advertising Standards Authority, the UKʹs advertising regulator, recently put it - as a 'common subject' in our cultural lives. The book deals with advertising and culture primarily within a British context, but in an increasingly globalised world many of its themes and issues are relevant to societies where advertising is a growing presence. This book explores the relationship between advertising and culture and this introduction outlines the book's scope, content and themes.

Publicité --- Médias et culture --- Culture populaire --- Aspect social --- 82:659.3 --- Literatuur en massacommunicatie --- Cultural studies. --- Public relations & advertising. --- 82:659.3 Literatuur en massacommunicatie --- Médias et culture. --- Culture populaire. --- Aspect social.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

82:3 --- 82:659.3 --- Literatuur en maatschappijwetenschappen --- Literatuur en massacommunicatie --- 82:659.3 Literatuur en massacommunicatie --- 82:3 Literatuur en maatschappijwetenschappen --- Mass media criticism --- Mass media --- Criticism of the mass media --- Criticism --- Philosophy --- Evaluation

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

"A key work in contemporary media theory, this study is a step toward readjusting the question of the media in today's debates. Kittler's blend of a Heideggerian history of Being and Nietzschean genealogy is meticulously retraced. And -- even more importantly -- Winthrop-Young addresses a fascination with technology, the beloved twentieth-century enemy of philosophy and the humanities." Rudiger Campe, Yale University. "Witty, concise and insightful, Kittler and the Media covers the three major phases of Kittler's career, including Kittler's recent work on the Greek alphabet, and traces connecting threads through the different phases. Deeply thought through, Kittler and the Media covers essential points of media theory in its German and international contexts." Katherine Hayles, Duke University. With books such as Discourse Networks and Gramophone, Film, Typewriter, and the collection Literature, Media, Information Systems, Friedrich Kittler has established himself as one of the world's most influential media theorists. He is also one of the most controversial and misunderstood. Kittler and the Media offers students of media theory an introduction to Kittler's basic ideas. Following an introduction that situates Kittler's work against the tumultuous background of German twentieth-century history (from World War Il and the cultural upheaval of the late 1960s to reunification), the book provides succinct summaries of Kittler's early discourse-analytical work inspired by French poststructuralism, his media-related theorizing, and his most recent writings on cultural techniques and the notation systems of ancient Greece. This clear and engaging overview of a fascinating theorist will be welcomed by students and scholars alike of media, communication, and cultural studies. --Book Jacket.

Kittler Friedrich --- mediatheorie --- 82:659.3 --- cultuurtheorie --- twintigste eeuw --- filosofie --- Duitsland --- 130.2 --- 82:659.3 Literatuur en massacommunicatie --- Literatuur en massacommunicatie --- Mass media --- Philosophy --- Kittler, Friedrich A. --- Kittler, Friedrich A., --- Mass media - Philosophy --- Kittler, Friedrich A., - 1943-2011

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Authors --- Interviewing on radio --- 82:659.3 --- Interviewing in radio --- Radio interviewing --- Radio --- Radio talk shows --- 82:659.3 Literatuur en massacommunicatie --- Literatuur en massacommunicatie --- Amrouche, Jean, --- Amrouche, Jean

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Mass communications --- Culture and mass media --- Culture et médias --- Cultuur en massamedia --- Mass media and culture --- Mass media and technology --- Mass média et culture --- Mass média et technologie --- Massamedia en cultuur --- Massamedia en technologie --- Médias et culture --- 82:659.3 --- Literatuur en massacommunicatie --- 82:659.3 Literatuur en massacommunicatie