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Dissertation

Customer engagement als marketingtool
Authors: Seghers, Tim --- Vandenbogaerde, Matthijs --- Steenhaut, Sarah --- Universiteit Gent.
Year: 2019

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Dissertation

How can companies anticipate negatively-valenced influencing behavior by better understanding the forms and triggers?
Authors: Muylaert, Jules --- Tanghe, Marie --- Spruyt, Adriaan --- Steenhaut, Sarah --- Universiteit Gent.
Year: 2019

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Dissertation

Digital Transformation in Belgian SMEs
Authors: Missinne, Gilles --- Roose, Gudrun --- Steenhaut, Sarah --- Universiteit Gent.
Year: 2019

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Dissertation

Influencer marketing through the eyes of an influencer
Authors: De Wilde, Tessa --- Spruyt, Adriaan --- Steenhaut, Sarah --- Universiteit Gent.
Year: 2019

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Dissertation

Hoe speelt de merkbetrokkenheid ten aanzien van sociale media bij millennials?
Authors: De Rycke, Céline --- Choueiki, Ziad --- Steenhaut, Sarah --- Universiteit Gent.
Year: 2019

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Dissertation

Impact of Customer Journey Design on Purchase Intensity, Brand Love and Brand Advocacy: A Comparative Study of Pakistan and Belgium
Authors: Ubaid ur Rehman, Muhammad --- Lagasse, Leen --- Steenhaut, Sarah --- UGent.
Year: 2020

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Dissertation

How to make a business more sustainable: implementing the Service-Dominant logic in Product Service Systems
Authors: Pappijn, Marie --- Lagasse, Leen --- Steenhaut, Sarah --- Universiteit Gent.
Year: 2020

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Dissertation

Marketers' perception of integrated marketing communications: an analysis of underlying dimensions and influence of individual IMC capability
Authors: Malfait, Ward --- Lagasse, Leen --- Steenhaut, Sarah --- Universiteit Gent.
Year: 2020

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Dissertation

Stages in digital transformation: The impact of design thinking on the digital transformation of Belgian companies
Authors: Bellaert, Ruben --- Choueiki, Ziad --- Steenhaut, Sarah --- Universiteit Gent.
Year: 2021

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Dissertation

Behind the clothes: the future of the fashion industry as a Service-Dominant Logic
Authors: De Vreese, Esther --- Choueiki, Ziad --- Steenhaut, Sarah --- UGent.
Year: 2021

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