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Séminaire de marketing stratégique
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Year: 2000 Publisher: Louvain-la-Neuve: UCL. Institut d'administration et de gestion,

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Atelier de lecture en gestion marketing
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Year: 2000 Publisher: Louvain-la-Neuve: UCL. Institut d'administration et de gestion,

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Services and technology : dossier de lecture
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Publisher: Louvain-la-Neuve: UCL,

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Value in food and agriculture
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ISBN: 1783508647 Year: 2013 Publisher: [Bingley, UK] : Emerald Insight,

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Handbook of sustainability-driven business strategies in practice
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ISBN: 9781789908343 Year: 2021 Publisher: Northampton (Mass.) : Edward Elgar Pub.,

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"Sustainability is a top priority for organizations and a key strategy in corporate agendas, but the effective deployment of any strategy demands that the strategy is consistent, functional, and aligned. This Handbook advocates sustainability strategies that encompass environmental, social, and economic dimensions at department-level. Split into sections covering business strategies in marketing, innovation and entrepreneurship, operations management and information systems, finance and accounting, and human resources, this Handbook provides a comprehensive view of the development and deployment of sustainability-driven business strategies across an entire organisation. The last section uses case studies to provide a better understanding of the features and tools needed to develop and implement a sustainability-driven business strategy in practice. Distinguishing the important role of each functional area, this Handbook will be a key reference for those researching on sustainability-related topics across business and management. Beyond the academic contributions, this Handbook also provides practical guidelines for managers interested in implementing sustainability-driven business strategies in their workplace"--

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"Women entrepreneurs and the myth of ""underperformance"" : a new look at women's entrepreneurship research"
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ISBN: 9781786434494 Year: 2018 Publisher: Cheltenham Edward Elgar

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Research Handbook on Tourism, Complexity and Uncertainty.
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ISBN: 9781802203486 1802203486 Year: 2024 Publisher: Northampton Edward Elgar Publishing

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Serving as an essential pedagogical tool, this Research Handbook captures the multifaceted nature of contemporary tourism from a variety of academic perspectives, including health, sociology and heritage. Through this interdisciplinary approach, it consolidates current tourism research while addressing the vast potential for further study.


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Memorable customer experiences : a research anthology
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ISBN: 9780566088681 0566088681 9780566092077 0566092077 1317097866 9786612295287 1282295284 9781315594828 9781317097853 9781317097860 Year: 2009 Publisher: Farnham, England ; Burlington, VT : Gower,

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Experiential marketing changes everything! claim the management gurus, but is it really so significant that not joining this race is dangerous? This research anthology investigates different angles of experiential marketing, providing a comprehensive collection of cutting-edge theories and research delivered by companies and experienced by customers.


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Communicating corporate social responsibility in the digital era
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ISBN: 9781472484161 1472484169 Year: 2018 Publisher: New York (N.Y.): Routledge,

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Sustainable value chain management : a research anthology
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ISBN: 9781409435082 Year: 2013 Publisher: Farnham Gower

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