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ISBN: 1283468379 9786613468376 1440511918 144051190X Year: 2011 Publisher: Avon, Mass. : Adams Business,
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Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides:Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphics Kennedy is the
Book
ISBN: 161308322X Year: 2015 Publisher: [Irvine, California] : Entrepreneur Press,
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ISBN: 9781613084755 Year: 2024 Publisher: La Vergne Entrepreneur Media Inc/Entrepreneur Press
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ISBN: 0982379390 Year: 2009 Publisher: New York : Glazer-Kennedy Publishing, imprint of Morgan James Publishing,
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ISBN: 0982859058 Year: 2010 Publisher: Garden City, NY : Glazer-Kennedy Publishing,
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ISBN: 1613081766 9781613081761 Year: 2012 Publisher: Irvine, CA : Entrepreneur Media,
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? My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vital insights." -Harry S. Dent, Jr., author, The Great Crash AheadTrust Between Consumers and Businesses is GoneHere's How to Fix ItInternationally recognized ?millionaire maker," Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, sh
Marketing. --- Customer relations. --- Trust.
Book
ISBN: 1613081707 9781613081709 Year: 2012 Publisher: [Irvine, Calif.] : Entrepreneur Press,
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Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset?their ability to bond directly with their consumers. Small business entrepreneurs are armed to go ?grassroots" given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term.About the BookKennedy and Slutsky dare small business owners to break free of the ingrained tendencies to ?advert
Marketing. --- Selling.
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ISBN: 1613082754 9781613082751 Year: 2014 Publisher: [Irvine, California] : Entrepreneur Press,
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What does it really take to get productivity from people and, by doing so, maximum profits for your business?With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet highly successful managers, Dan S. Kennedy delivers the answer. In this new edition, Kennedy expands on his proven (if radical) strategies to get accountability, profitability, and productivity from employees.In his traditional No B.S. style, Kennedy kicks traditional leadership and management ideas squarely in the teeth with a realistic, straightforward assessment of the real relationship between business owners
Book
ISBN: 1613081839 9781613081839 Year: 2012 Publisher: Irvine, Calif. : Entrepreneur Media,
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For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing cap
Book
ISBN: 161308482X 9781613084823 Year: 2024 Publisher: La Vergne : Entrepreneur Media Inc/Entrepreneur Press,
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Dan S. Kennedy and Parthiv Shah offer a comprehensive guide to marketing automation, merging technology, artificial intelligence, and strategic business practices. This book aims to equip readers with proven strategies for automating marketing processes, enhancing customer engagement, and optimizing business operations for better results. It targets business professionals, marketers, and entrepreneurs seeking to leverage automation and AI to improve their marketing efforts. The authors share insights into selecting the right tools, utilizing AI for content creation, and implementing effective marketing campaigns. The book also includes case studies and practical advice for maximizing the potential of marketing automation technologies.
Internet marketing. --- Artificial intelligence. --- Internet marketing --- Artificial intelligence