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Fully revised to incorporate much modern thinking in Europe this second edition includes material on the Euro and the enlargement of the EU and the development of companies with a European base.

Marketing --- European Union countries --- Pays de l'Union européenne --- Commerce. --- Commerce --- Business. --- European Union. --- International Business & Management (General). --- Marketing - European Union countries. --- Marketing. --- Industrial Management --- Marketing & Sales --- Management --- Business & Economics --- Pays de l'Union européenne --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- EU countries --- Euroland --- Europe

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Professor Phil Harris outlines the many facets of public affairs affecting policy development. His topics range from Machiavelli to people skills, and he reflects on the individual importance of each aspect.

Customer relations. --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- United States. --- Public relations. --- United States --- Armed Forces --- Joint United States Chiefs of Staff --- JCS --- J.C.S.

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This book provides a clear, systematic and up-to-date picture of the vast and dynamic industry of lobbying and Public Affairs in Europe, not only at EU level, but specifically in each of the 28 EU Member States. Using contributions from political scientists and lobbyists from each country, the volume offers a comprehensive review of the European lobbying industry, tackling elements such as the institutional framework and the political culture of each country, the perception of lobbyists by public opinion and politicians, the professionalization and the numbers of the industry in each country, the regulation of the sector (through dedicated laws, self-imposed ethical codes, etc.). This is a benchmark publication for all those studying or working in the field of Lobbying, Public Affairs, Communication and Business and Politics in or with EU countries. Alberto Bitonti is Adjunct Professor of Politics at IES Abroad Rome and at the Umbra Institute of Perugia (Italy), as well as a Fellow at LUISS Guido Carli University of Rome (Italy) and at the School of Public Affairs of the American University in Washington DC (United States). He is an activist for various organizations promoting open government, transparency and innovation in the political world. Phil Harris is Executive Director of the Business Research Institute and holder of the Westminster Chair of Marketing and Public Affairs at the University of Chester, UK. He is a past Chairman of the Marketing Council (UK) PLC, Professor of Marketing at the University of Otago, New Zealand, and Director of the Centre for Corporate and Public Affairs at Manchester Metropolitan University, UK. He is joint founding editor of the Journal of Public Affairs. His latest books are the Penguin Dictionary of Marketing (2009), Lobbying and Public Affairs in the UK (2009) and Public Affairs Management (2013, 4 volumes).

International relations. Foreign policy --- Politics --- Mass communications --- communicatie --- politiek --- Europese instellingen --- Europese politiek --- European Union --- Europe

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#SBIB:309H253 --- #SBIB:309H254 --- #SBIB:35H502 --- #SBIB:324H44 --- Externe communicatie: non-profit-sector --- Externe communicatie: profit sector --- Bestuur en samenleving: overheidscommunicatie --- Politieke structuren: drukkingsgroepen, lobbying

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This handbook draws upon the expertise of leading figures in the field to provide a comprehensive overview of a huge growth area in organisations' strategic thinking. Articles evoke pan-national experience and are organised into five sections to help readers navigate issues and draw comparisons.

Public relations --- Lobbying