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ISBN: 1135946736 041566795X 0203384733 1135946663 Year: 2013 Publisher: Abingdon, Oxon ; New York, N.Y. : Routledge,
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Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures.
This context requires public relations professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. T
Book
ISBN: 9780749473730 0749473738 9780749473723 074947372X Year: 2015 Publisher: London, [England] : Kogan Page,
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Published as part of the 2015 tenth anniversary celebrations of the Chartered Institute of Public Relations (CIPR)'s Royal Charter, Chartered Public Relations is an anthology of modern-day public relations best practice from Chartered Public Relations practitioners. It makes a valuable contribution to the advancement of public relations thinking worldwide by addressing the most current discussions on topics such as qualification of results in public relations, internal communications, freedom of information, global communication and more.Chartered Public Relations discusses in detail, among ot
Public relations --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- E-books --- Public relations.
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