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Public relations. --- Creative thinking. --- Creative ability in business.
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Education --- Educational equalization. --- Multicultural education --- Globalization --- Démocratisation de l'enseignement --- Education interculturelle --- Mondialisation --- Social aspects --- Aspect social
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Make ideas contagious through every channel of communication. Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase ''meme'' to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas --or memes -- can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message no
Communication in management. --- Communication in organizations. --- Public relations.
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Economic globalization has led to debates about competitiveness of nations. Prosperity, social justice, and welfare depend on the creation of a high-skilled workforce. This book discusses whether optimism over a future high skills economy is justified.
Employment forecasting. --- Globalization. --- Skilled labor --- Supply and demand --- Forecasting.
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The Springer International Handbook of Educational Development in Asia Pacific is organised to provide research-based information on education development in Asia Pacific. The Handbook contains 13 sections and over 150 chapters, covering a wide spectrum of areas including equity and quality in education, language education, learning and human development, lifelong learning, workplace learning and job-skill changes, teacher education and professionalization, higher education development, globalisation, citizenship and moral education, and performance of Asia-Pacific students in international achievement tests. With its international scholarship, the Handbook offers academic discourse and analyses that can be examined worldwide but understood from Asian perspectives, and examined in Asian contexts.
International education. --- Comparative education. --- Education. --- International and Comparative Education.
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Employees --- Methods engineering --- Personnel --- Travail --- Training of --- Formation --- Organisation scientifique --- Formation professionnelle --- Organisation du travail --- Apprentissage organisationnel --- Cas, Etudes de --- Personnel - Formation - Grande-Bretagne --- Personnel - Formation - Grande-Bretagne - Cas, Etudes de --- Formation professionnelle - Grande-Bretagne --- Formation professionnelle - Grande-Bretagne - Cas, Etudes de --- Organisation du travail - Grande-Bretagne - Cas, Etudes de --- Apprentissage organisationnel - Grande-Bretagne