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George Gerbner clearly and comprehensively outlines the way in which the universal story-telling function of human societies has been colonized by corporate media.Drawing upon the path-breaking research of the Cultural Indicators Project, Gerbner outlines, in a comprehensive and clear fashion, the way in which the universal storytelling function of human societies has been colonized by corporate media in the modern world. Making a distinction between "effect" and his own theory of "cultivation," he explains the role the media environment plays in how we think about ourselves and the way the world works.Through a concrete focus on the stories of gender, class, and race, Gerbner provides us with an analytical framework to understand what is at stake in the debates about the media.
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Mass media --- Public opinion --- Middle East --- Foreign public opinion [American ] --- Middle East - Foreign public opinion, American.
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Mass communications --- United States --- Mass media and technology. --- Mass media --- Ownership. --- Political aspects. --- Social aspects. --- United States of America
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Computer. Automation --- Methods in social research (general) --- Content analysis (Communication) --- Information storage and retrieval systems --- Analyse de contenu (Communication) --- Systèmes d'information --- -Information storage and retrieval systems --- #SBIB:309H506 --- #SBIB:303H14 --- Automatic data storage --- Automatic information retrieval --- Automation in documentation --- Computer-based information systems --- Data processing systems --- Data storage and retrieval systems --- Discovery systems, Information --- Information discovery systems --- Information processing systems --- Information retrieval systems --- Machine data storage and retrieval --- Mechanized information storage and retrieval systems --- Computer systems --- Electronic information resources --- Data libraries --- Digital libraries --- Information organization --- Information retrieval --- Analysis of content (Communication) --- Communication --- Subject analysis --- Addresses, essays, lectures --- Addresses, essays, lectures. --- Code en boodschap: inhoudsanalyse: theorie en methodologie --- Methoden en technieken van de communicatiewetenschap --- Content analysis --- Methodology --- Information storage and retrieval systems. --- Content analysis (Communication). --- Systèmes d'information --- Data centers