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This master’s thesis examines the intersection of tourism and cultural iconography through the case of the giant panda in China. It focuses on three main areas: (1) the panda as a modern Chinese icon, (2) tourism dynamics in China, and (3) tourists’ experiences at the Chengdu Research Base of Giant Panda Breeding (CRBGPB) and their attitudes towards pandas as a cultural icon. In order to do this, the current study explores differences and similarities between experiences and attitudes of Chinese and foreign student tourists at the CRBGPB. First, a literature review highlights the panda's symbolic role in Chinese and global contexts and its significance as a tourist attraction. Then, we report on six focus group interviews with three times six Chinese and three times six foreign students which informed the development of a self-administered questionnaire. The online survey was distributed via WeChat and yielded 85 useful responses. The collected data were statistically analyzed using descriptive statistics and t-tests to assess subgroup heterogeneity between Chinese and foreign tourists. The analysis of the survey data reveals several key findings. On the one hand, both Chinese and foreign students reported generally similar experiences at the CRBGPB, including levels of satisfaction, educational value, and engagement with park amenities. This supports the hypothesis that park experiences are broadly comparable across these groups. On the other hand, differences emerged in the frequency of souvenir purchases, with Chinese students buying more souvenirs, while foreign students found the park more affordable. Social media significantly influenced the visiting decisions of Chinese students, particularly through platforms like Xiaohongshu and WeChat. Cultural perceptions of pandas also differed: Chinese students viewed pandas as national symbols, while foreign students appreciated them from a biodiversity conservation perspective. Language barriers significantly affected the experiences of foreign tourists, highlighting the importance of cultural values and motivations in shaping visitor experiences. Despite these differences, both groups expressed a similar level of concern for panda conservation, reflecting a shared appreciation for these efforts. Future intentions to visit and engage with panda-related activities were consistent across both groups, indicating a unified commitment to panda conservation. This research underscores the multifaceted nature of the tourism experience at the CRBGPB, influenced by cultural, economic, and social factors, and highlights the giant panda's role as a significant cultural and touristic icon.
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Trade Impact Assessment of the “Air Silk Road” on Liege Airport: Summary In 2013, China introduced the Belt and Road Initiative (BRI), aiming to connect China to the rest of the world. Through this initiative and other partnerships, China wants to invest in projects that are beneficial for the economies of their partners, as well as for their own. They also invest in infrastructure, such as railroads, seaports, and bridges. Since the advent of the initiative there has been an ongoing debate in Europe on the effects it has on European norms, values, regulations, and countries. European and Chinese collaborations outside of the formal initiative are also part of the debate, which has been led by European officials and scholars sharing both positive and negative views. The cooperation between Liege Airport and Alibaba, which started in 2019, is one partnership that can be placed within this debate, but it has not received much attention by third parties in comparison to other cooperations due to its recency. Thus, it has been decided to research this partnership and analyze which economic associations can be linked to Alibaba’s presence at the airport of Liege. The research is based on a mixed methods approach. First, the Eurostat database is consulted to analyze trade trends over a period of fourteen years, through 2022. This helps to assess the situation before and after Alibaba’s arrival. The second approach is an interview with an employee of Liege airport, who shares firsthand information on the cooperation that cannot be derived from the database. Results show that Alibaba’s presence led to several economic associations, but there are also political aspects that are linked to this partnership. First, some of the economic associations at Liege Airport are an increase in cargo volumes, more weekly flights between Chinese airports and Liege Airport, job creation, and new financial gains. However, these associations can be positively or negatively influenced by external shocks. External shocks are events, such as the Covid-19 pandemic, that occur in the world and influence the workings of the international market. Liege Airport saw changes due to the conflict in Ukraine, for instance; there were both more restrictions and less demand for goods, leading to a slowdown in cargo volumes. Second, two political aspects of the cooperation are: 1) that cooperating parties must deal with certain concerns from European officials and scholars, such as security concerns, and 2) that the partnership can be linked to the BRI, even though this was not stated by the official parties. The cooperation has several elements which are in line with the goals of the BRI. Two of such elements are the new connection between China and Belgium created by the partnership and the indirect investments made by Alibaba in the airport. The debate in Europe continues, but so does the partnership between Liege Airport and Alibaba.
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Abstract Taiwan has been grappling with persistently low fertility rates, positioning it among countries withdeclining population growth. As a result, the size of its population is projected to have significant implications, particularly in terms of economic growth challenges. This study examines the implications of declining fertility rates on Taiwan's economic growth. Through a mixed methods analysis, combining quantitative and qualitative approaches, we aim to quantify the impact of fertility decline on the country's economic prospects and gain insights into the intentions and obstacles faced by Taiwanesewomen regarding fertility decisions.The findings show that first, Taiwan is projected to experience a working age group shrinkage of approximately 70 million individuals (about twice the population of California) by the year 2052. This decline can be attributed to the ongoing decrease in fertility rates and the simultaneous increase in life expectancy, leading to an aging population phenomenon by 2052. The economic implications of this population shift are notable, with a shrinking skilled labor group resulting in reduced human capital for economic growth. The availability of skilled workers may decline, impacting production capacity, consumption patterns, and overall economic performance. Second, the survey data and interview findings revealed that a significant portion of the respondents had not yet embarked on parenthood, and among them, some were still single. Among those who had children, a significant proportion expressed a lack of willingness to have additional children. Third, balancing education, career aspirations, and childcare responsibilities emerged as major challenges. The demanding work culture, long working hours, and traditional gender roles limiting male involvement in childcare were identified as significant factors influencing childbearing decisions. The financial burden associated with raising children and rising living costs also played a role in shaping fertility intentions. Addressing these challenges and creating a supportive environment for women in terms of work-life balance, gender roles, and financial stability is crucial to promote sustainable fertility rates and mitigate the potential demographic consequences outlined in our projections. By understanding the complex dynamics affecting fertility decisions, policymakers and stakeholders can work towards developing effective strategies to ensure Taiwan's future demographic and economic well-being.
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Abstract The global digitalization process was significantly accelerated by the outbreak of the COVID19 pandemic. Prior to the pandemic, e-commerce livestreaming emerged in China in 2016. This approach combines e-commerce and livestreaming, where sellers present their products during livestreams, and consumers can purchase these products directly from the platform. The pandemic forced Chinese brick-and-mortar stores to seek alternative methods to remain profitable and viable, catalyzing rapid expansion in the commercial livestream sector. This study aims to investigate the sales strategies employed by e-commerce livestream hosts. It addresses the following key questions: What sales strategies are commonly used by livestream hosts in the rapidly expanding e-commerce livestreaming industry under the influence of the COVID-19 pandemic? What are the differences in strategies employed by different types of hosts across various platforms? The methodology begins with a literature review to understand the essential components of ecommerce livestreaming. An exploratory analysis is conducted using a qualitative media analysis, focusing on the diverse linguistic techniques used by celebrity hosts, influencers, and regular hosts on Taobao and Douyin during product presentations. Additionally, a series of online interviews with regular hosts in the livestreaming industry was conducted to validate the robustness of the qualitative media analysis and uncover the strategies behind product sales in e-commerce livestreaming. The insights gathered aim to comprehend the dynamics and factors influencing the development of e-commerce livestreaming in a post-pandemic society. The findings indicate that the strategies employed by hosts depend on the livestream platform and the type of host. Taobao, as an e-commerce platform, and Douyin, as a short video platform, have different user bases and models, leading to distinct sales approaches. Douyin users prioritize entertainment, making it more oriented towards interest-based e-commerce, whereas Taobao users primarily seek to purchase needed products, focusing more on the products themselves rather than the entertainment value of the livestream. Given that this study provides only an exploratory analysis of the linguistic techniques used by hosts as sales strategies, a longitudinal study is recommended for future research. Such a study would help observe the evolution of consumer needs and corresponding sales strategies, thereby identifying potential future trends and enabling strategic adaptations.
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English abstract While the People’s Republic of China in 2011 imported 80% of all Sudanese oil and developed a complete oil industry in the Republic of the Sudan, Sudan itself over the past decades has struggled to establish political stability. Against this context, this study investigates the following research question: is there a relationship between China’s economic engagement and political stability in Sudan? The study does so by conducting a series of linear regression analyses correlating measures of political stability with economic relations with China for a sample of oil exporting African countries. The analysis utilises two political stability indicators and three economic indicators: the ‘political stability’ dimension of the Worldwide Governance Indicators (WGI) and five aggregated datasets of the Armed Conflict Location & Event Data Project (ACLED). The three economic indicators consist of oil exports to China as measured by the United Nations Comtrade database, Chinese loans measured by the Boston University Chinese Loans to African countries (CLA) dataset and Chinese expenditures on development finance measured by the AidData – Global Chinese Development Finance (CDF) dataset. Prior to the analyses, a literature study frames the context in which Sino-Sudanese relations have developed. It addresses China’s foreign policies that lie at the basis of the People’s Republic of China’s economic engagements in the Global South over the past 30 years: the Going Out policy and the Belt and Road Initiative. The place of the non-interference principle in China’s approach to the Global South is also briefly addressed. Next, it addresses Sudan’s conflict-struck history and oil as the engine behind its economy, and as a point of contention. Lastly, by connecting the histories of both countries, relevant economic engagements are identified and lead to the three economic indicators utilised. The study finds evidence indicating significant bivariate correlations between the political stability of African countries and exports of crude petroleum to China, as well as the annual frequency of Chinese development finance. Chinese loans, however, are not found to be significantly correlated with political stability. In addition, we find that past oil trade flows are strong predictors of current oil trade, but we detect no such evidence of autoregressive correlations for loans and development finance. While the political stability of a country is a relatively strong correlate of oil trade, its correlation with loans and development finance is much weaker. We also find that African countries to a certain degree are substitutes for oil exports to China, Chinese loans and development finance. The findings support the suspicion that China’s non-interference principle does not imply immunity to political instability.
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