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Do you want to study influencers? Opinions and comments on a set of posts? Look at collections of photos or videos on Instagram? Qualitative Research Using Social Media guides the reader in what different kinds of qualitative research can be applied to social media data. It introduces students, as well as those who are new to the field, to developing and carrying out concrete research projects. The book takes the reader through the stages of choosing data, formulating a research question, and choosing and applying method(s).Written in a clear and accessible manner with current social media examples throughout, the book provides a step-by-step overview of a range of qualitative methods. These are presented in clear ways to show how to analyze many different types of social media content, including language and visual content such as memes, gifs, photographs, and film clips. Methods examined include critical discourse analysis, content analysis, multimodal analysis, ethnography, and focus groups. Most importantly, the chapters and examples show how to ask the kinds of questions that are relevant for us at this present point in our societies, where social media is highly integrated into how we live. Social media is used for political communication, social activism, as well as commercial activities and mundane everyday things, and it can transform how all these are accomplished and even what they mean.Drawing on examples from Twitter, Instagram, YouTube, TikTok, Facebook, Snapchat, Reddit, Weibo, and others, this book will be suitable for undergraduate students studying social media research courses in media and communications, as well as other humanities such as linguistics and social science-based degrees.

Qualitative research. --- Online social networks --- Social sciences --- Research. --- Research --- Methodology.

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This volume provides a critical view of the nature and quality of political and civic communication on Twitter. The introduction lays out the current state of research, showing the continuum of views, from the more optimistic to more pessimistic, regarding the platform’s potential tofacilitate civic conversations. The eleven empirical case studies in the book provide new insights, addressing a variety of topics through a diverse array of methodological approaches. Together, the chapters provide a counter position to recent studies that offer more celebratory assessments of Twitter’s potential. The book draws attention to the chaotic, insular, uncivil, and emotionally charged nature of debate and communication on Twitter.

Twitter --- Political aspects. --- Social aspects. --- Social media. --- Digital media. --- Culture. --- Technology. --- Social Media. --- Digital/New Media. --- Culture and Technology. --- Applied science --- Arts, Useful --- Science, Applied --- Useful arts --- Science --- Industrial arts --- Material culture --- Cultural sociology --- Culture --- Sociology of culture --- Civilization --- Popular culture --- Electronic media --- New media (Digital media) --- Mass media --- Digital communications --- Online journalism --- User-generated media --- Communication --- User-generated content --- Social aspects

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This volume provides a critical view of the nature and quality of political and civic communication on Twitter. The introduction lays out the current state of research, showing the continuum of views, from the more optimistic to more pessimistic, regarding the platform’s potential tofacilitate civic conversations. The eleven empirical case studies in the book provide new insights, addressing a variety of topics through a diverse array of methodological approaches. Together, the chapters provide a counter position to recent studies that offer more celebratory assessments of Twitter’s potential. The book draws attention to the chaotic, insular, uncivil, and emotionally charged nature of debate and communication on Twitter.

Philosophy and psychology of culture --- Engineering sciences. Technology --- Mass communications --- sociale media --- cultuur --- technologie

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Mass communications