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The must-read summary of Laurence Canter and Martha Siegel's book: `How to Make a Fortune on the Information Superhighway: Everyone's Guerrilla Guide to Marketing on the Internet`.  This complete summary of the ideas from Laurence Canter and Martha Siegel's book `How to Make a Fortune on the Information Superhighway` shows that internet marketing is now essential, as most successful businesses understand that the internet is where people spend time, therefore companies must integrate themselves into the community. However, it's remarkable how some businesses still fall into traps that are easily avoidable. The authors point out that interactive marketing is far more effective online than simply advertising, because companies can set up an efficient feedback loop whereby they not only sell products but improve products at the same time. This summary takes the reader through some very simple techniques - such as the best way to set up a mailing list - for creating multimedia advertising strategies. Added-value of this summary:  • Save time  • Understand the key concepts • Increase your business knowledge To learn more, read `How to Make a Fortune on the Information Superhighway` and discover the road towards a coherent, profitable online marketing strategy.

Information economy. --- Information superhighway. --- Internet advertising. --- Internet marketing. --- Internet.

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Internet advertising --- Internet marketing --- Internet --- Information superhighway --- Internet advertising. --- Marketing - Communication systems. --- Information economy.

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The Learning Economy and the Economics of Hope offers original insights in processes of innovation and learning and draws implications for economic theory and public policy. The book introduces the reader to important concepts such as innovation systems and the learning economy. It throws new light on economic development and opens up horizons for a new kind of economics the economics of hope.

Knowledge economy. --- Information technology --- Technological innovations --- Economy of knowledge --- Information economy --- KBE (Knowledge-based economy) --- Knowledge-based economy --- Economics --- Economic aspects.

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"Made to Work analyses the conditions of mobile knowledge work (MKW) in contemporary worklives, contrasting and drawing parallels among three highly significant sectors of the Knowledge Economy: academia, Information Communication Technology (ICT) management, and digital creative work. It introduces the concept of 'corollary work' to characterise the elusive work underpinning the configuration of workers, informational, technological, relational and infrastructural resources in (re)producing liveable worklives. It ultimately illuminates the myriad strands of corollary work that enable MKW to take place and contributes to emergent debates on how exploitation, at least in the domain of MKW, can be named, resisted and creatively subverted. In so doing, it opens up a conversation about the complex ways in which contemporary worklives are 'made to work', and about potential interventions to bring about more just worklife conditions in the future"--

Sociology of work --- Knowledge workers --- Knowledge economy. --- Information services industry --- Information services --- Information services employees --- Service industries workers --- Economy of knowledge --- Information economy --- KBE (Knowledge-based economy) --- Knowledge-based economy --- Economics --- Information workers --- Employees --- Intellectual capital --- Social aspects. --- Employees.

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Higher education --- Pure sciences. Natural sciences --- Engineering sciences. Technology --- Environmental planning --- Social geography --- HO (hoger onderwijs) --- ruimtelijke ordening --- technologie --- wetenschappen --- Knowledge economy. --- Economy of knowledge --- Information economy --- KBE (Knowledge-based economy) --- Knowledge-based economy --- Economics