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book (7)


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Heineken: een leven in de brouwerij
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ISBN: 9061684609 Year: 1997 Publisher: Nijmegen Sun


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De overdracht
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ISBN: 9061686792 Year: 1999 Publisher: Nijmegen Sun

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Dutch literature


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Sport business : Adidas, Puma... la guerre des logos. Documents
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ISBN: 9782258075139 Year: 2008 Publisher: Paris : Presses de la Cité,

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Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sports
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ISBN: 9780061246586 Year: 2009 Publisher: New York Harper Perennial

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Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.


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Pitch invasion : three stripes, two brothers, one feud : Adidas, Puma and the making of modern sport
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ISBN: 9780141023687 0141023686 Year: 2007 Publisher: London Penguin Books

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The Heineken Story : The remarkably refreshing tale of the beer that conquered the world
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ISBN: 1782831134 Year: 2014 Publisher: London : Profile Books,

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Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global brand. Taking us on a journey from a small brewery in Amsterdam in 1864 to the present day, The Heineken Story tells the remarkable and sometimes controversial true story of one of the world's largest brewing companies, and of Alfred 'Freddy' Heineken, the singular business man who secured its position. From spectacular takeovers and inspire


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Kwaad bloed : over de rivaliteit tussen twee broers en hun multinationals Adidas en Puma
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ISBN: 9035128281 Year: 2006 Publisher: Amsterdam Bakker

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