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In this provocative analysis of screen industries in China, Hong Kong, Taiwan, and Singapore, Michael Curtin delineates the globalizing pressures and opportunities that since the 1980's have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, the escalation of democracy movements, and the emergence of an East Asian youth culture. Reaching beyond national frameworks, Curtin examines the prospect of a global Chinese audience that will include more viewers than in the United States and Europe combined. He draws on in-depth interviews with a diverse array of media executives plus a wealth of historical material to argue that this vast and increasingly wealthy market is likely to shake the very foundations of Hollywood's century-long hegemony. Playing to the World's Biggest Audience profiles the leading Chinese commercial studios and telecasters, and delves into the operations of Western conglomerates extending their reach into Asia. Advancing a dynamic and integrative theory of media capital, this innovative book explains the histories and strategies of screen enterprises that aim to become central players in the Global China market and offers an alternative perspective to recent debates about cultural globalization.

Motion picture industry. --- Motion pictures. --- Television broadcasting. --- Motion pictures --- Motion picture industry --- Television broadcasting --- Telecasting --- Television --- Television industry --- Broadcasting --- Mass media --- Film industry (Motion pictures) --- Moving-picture industry --- Cultural industries --- business and industry. --- capitalism. --- capitalist paternalism. --- china. --- chinese commercial studios. --- chinese film. --- chinese media. --- chinese television. --- cold war. --- cultural globalization. --- cultural studies. --- east asian youth culture. --- economics. --- global china market. --- global chinese audience. --- globalization. --- history. --- hong kong cinema. --- hong kong. --- independent studios. --- infrastructure. --- media capital. --- media studies. --- multimedia. --- pan chinese studio system. --- screen industry. --- singapore. --- taiwan. --- world trade organization.

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English literature

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Mass communications --- anno 1960-1969 --- United States --- United States of America

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"The film industry in Hollywood now employs a global mode of production run by massive media conglomerates that mobilize hundreds, sometimes thousands, of workers for each feature film or television series. Yet these workers and their labor remain largely invisible to the general audience. In fact, this has been a signal characteristic of Hollywood style for more than a hundred years: everything that matters happens onscreen, not off. Consequently, when it comes to movies and television, the voices heard most often are those belonging to talent and corporate executives. Those we hear least are the voices of labor, and it's that silence we aim to redress in the collection of interviews in this book. Drawing from the detailed and personal accounts in this collection, we offer three interrelated propositions about the current state and future prospects of craftwork and screen media labor: 1. Craftwork exists within an intricate and intimate matrix of social relations. 2. Hollywood craftwork today constitutes a regime of excessive labor. 3. Screen media production is a protean entity. We organized the collection into three sections: company town, global machine, and fringe city. The first section refers to Hollywood's historic roots as a core component of the motion picture business. The second section engages more directly with the spatial dynamics of film and television production to underscore the economic and political structures that are integrating distant locations into the studios' mode of production. We close with a section on the visual effects sector, in which stories shared by vfx artists, advocates, and organizers specifically illustrate how the industry today relies on marginal institutions to sustain its power and profitability"--Provided by publisher.

Motion picture industry --- Mass media and globalization. --- Employees --- Globalization and mass media --- Globalization --- Film industry (Motion pictures) --- Moving-picture industry --- Cultural industries --- SOCIAL SCIENCE / Media Studies. --- artists. --- behind the scenes. --- blue collar. --- business. --- conglomerates. --- craftwork. --- feature film. --- film industry. --- historic roots. --- history. --- hollywood. --- interviews. --- media. --- motion picture. --- movies. --- personal accounts. --- power. --- production. --- profitability. --- screen media. --- social relations. --- studios. --- style. --- television series. --- tv. --- vfx. --- visual effects. --- workers.

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Mass communications --- China --- India