Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Mass media --- Economic aspects --- Economic aspects. --- Mass media - Economic aspects --- Mass media - Economic aspects - Case studies

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.

Mass media - Economic aspects --- Mass media - Finance --- Mass media --- Economic aspects. --- Finance.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Economics --- Mass media --- Methodology --- Study and teaching --- Economic aspects --- Economics - Methodology --- Economics - Study and teaching --- Mass media - Economic aspects

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics. Key Features: Examines the basic dynamics that underlie the changing media industry and the possible influence these changes are having on society (society's insatiable quest for profits and democratic society's need for a media system that serves the public interest) Draws from both social and economic theory to create two conceptual frameworks: market model, and public sphere model Focus on devlopments in the last decade to major media industry trends mapping structural organization, the rise of media conglomerates, and their new strategies Assesses the impact of recent changes in the media industry using the public sphere model on social and political life Offers clear, concise, jargon-free writing accessible to all students and professionals without an economics background

#KVHA:Media --- #KVHA:Corporate media --- #KVHA:Management --- #KVHA:Sociologie --- Mass media --- Economic aspects. --- Economic aspects --- Mass media Economic aspects

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Mass communications --- Mass media --- Mass media and globalization. --- Globalization and mass media --- Globalization --- Economic aspects. --- Management. --- Mass media and globalization --- Economic aspects --- Management --- Mass media Economic aspects