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More than ever, people crave new ideas, new ways of seeing and interpreting behaviour; of changing their companies and lives and of being more creative. Insight today has become an essential tool for seeing things differently and more deeply to enable you to understand better the trends and changes going on around you and your work/business. This book is an entertaining, instructive and accessible guide to understanding and deploying insight to see things differently and find creativity from all sources and in all places. Insight has become an important way to gain a deeper understanding of how your customers think and feel about your products and services. Part of the Concise Advice series of short and powerful guides, the book explains what insight is, why insight is so important (and yet so poorly misunderstood and under-used), and how can we nurture and develop it in our work and even personal lives.
Insight. --- Marketing.
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Unprecedented changes appear to be occurring more often and more rapidly than ever before. We notice these changes and events more readily due to the advent of the information age and the continual technological innovation that has accompanied it. New methods of the manufacture and the dissemination of information expose us to crises in ways previously impossible. These crises often lead to the exposure of new ways of understanding. The lifting of veils allows us to see these crises more clearly. In turn, these epiphanies invite imaginative and creative responses. This volume interprets this situation in a new way--not just as an examination of what happens to us and the variety of crises we face, but the way in which we understand them. How do we produce new ways of thinking and discussing crises? What is the role of imagination in both the description of crisis and the response to it? How are we changed and how do we change our thinking and writing as a result? There are two sides of the veil, with crisis on one side and imagination on the other. The issue of lifting veils--of revelatory change--expresses the contributors' interest in the intersection of and collaboration between different disciplines. As an interdisciplinary project, this book takes a new approach in discussing our current condition. Lifting the veil radically undoes the past, opens us to the future through change, and provides the possibility for vision and hope.
Crises. --- Epiphanies. --- Epiphany (Insight) --- Insight --- Change
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Insight is everything. At its simplest, it can solve everyday problems. At its most profound, it can change the world. It can be used to build businesses, solve crimes, progress science and make many aspects of our lives quicker, easier, bigger or better. Yet remarkably we often unwittingly build barriers to seeing what is in front of us. Both as individuals and organisations we can hold on to flawed beliefs and conform to established processes that can interfere with our perceptions. Having clear insight can transform the way in which we understand things, the decisions we make and the actions we take. The author uses here an eclectic miscellany of real-life stories to illustrate the process of insight. He demonstrates the five key strategies for spotting connections and contradictions to ensure you see what others don't.
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Finding Insight by Melinda Spaulding and Mitch Tull delves into the complex world of insights in marketing. It provides a comprehensive guide for marketers and business professionals to uncover and understand the hidden truths behind consumer behavior. The book combines practical tools, case studies, and theoretical frameworks to help readers develop the skill of insight discovery and application. It emphasizes the importance of curiosity, deep analysis, and connecting seemingly unrelated data to unlock valuable marketing strategies. The authors aim to equip marketers with the ability to generate actionable insights that drive significant business impact.
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Psychotherapy --- Counseling --- Insight in psychotherapy --- Counseling. --- Insight in psychotherapy. --- Psychotherapy.
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"Why do "aha moments" strike us suddenly? Why do they so often come to us when we are focused on something completely unrelated? And when great ideas "come to" us, where do they come from? In Aha!: The Moments of Insight that Shape Our World, philosopher William B. Irvine explores these epiphanies, from the minor insights that strike us all daily, to the major realizations that alter the course of history. Focusing on aha moments as they take place in five different domains--religion, morality, science, math, and art--Irvine provides case studies that shed light on the different ways epiphanies happen in the different domains, and on their differing social impact. Along the way, he describes some of the great aha moments in history, from ancient times to the present day. We like to think that our greatest thoughts are the product of our conscious mind. Irvine demonstrates, though, that it is our unconscious mind that is the source of our most significant insights, and that the role the conscious mind plays in eliciting these insights is to try, unsuccessfully, to solve certain problems. Only if the conscious mind is willing to do this--and thereby experience considerable frustration--is the unconscious mind likely to reward it with a breakthrough insight--that the conscious mind will then take credit for. Irvine explores not only the neuroscience of aha moments but also their personal and social ramifications. How does a person respond to having a breakthrough insight that goes against a dominant paradigm? And how does the world respond when she shares that insight? He shows that in many cases, what is most remarkable about those who have had the great insights of human history is not their but their courage and perseverance in fighting for the world to accept them"--
Insight. --- Epiphanies. --- Epiphany (Insight) --- Insight --- Intuition --- Problem solving --- Thought and thinking
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Understanding Intuition: A Journey In and Out of Science explores the biological and cognitive mechanisms that account for intuition, and examines the first-person experience. The book integrates both scientific and personal perspectives on this important yet elusive mental capacity. It uses specific encounters to illustrate that intuition is enhanced when we can attend to the subtle aspects of our inner experiences, such as bodily sensations, images, and differing kinds of intuitive evaluative feelings, all of which may emerge no further than on the fringe of awareness. This awareness of subtle inner experiences helps forge a more fluid exchange between the unconscious and conscious minds, and allows readers to calibrate their own intuitions. Over the course of the book, readers will gain a deeper appreciation and respect for the unconscious mind and its potential sophistication, and even its potential wisdom. Understanding Intuition is a timely and critical resource for students and researchers in psychology, cognitive science, theology, women’s studies, and neuroscience. Stresses the powerful influence of the unconscious mind and its important adaptive role Frames intuition as significant and novel unconscious insight Presents a systematic framework for understanding different kinds of intuition Examines the emotional underpinnings of intuition, giving special emphasis to the role of somatic feelings and their derivatives
Intuition. --- Intuition (Psychology) --- Intuitionalism --- Cognition --- Insight
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How reliable is our intuition? How much should we depend on gut-level instinct rather than rational analysis when we play the stock market, choose a mate, hire an employee, or assess our own abilities? In this engaging and accessible book, David G. Myers shows us that while intuition can provide us with useful-and often amazing-insights, it can also dangerously mislead us. Drawing on recent psychological research, Myers discusses the powers and perils of intuition when:• judges and jurors determine who is telling the truth;• mental health workers predict whether someone is at risk for suicide or crime;• coaches, players, and fans decide who has the hot hand or the hot bat;• personnel directors hire new employees;• psychics claim to be clairvoyant or to have premonitions;• and much more.
Intuition. --- Intuition (Psychology) --- Intuitionalism --- Cognition --- Insight
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What is intuition? What constitutes an intuitive process? Why are intuition concepts important? After many years of scholarly neglect, interest in intuition is now exploding in psychology and cognitive science. Moreover, intuition is also enjoying a renaissance in philosophy. Yet no single definition of intuition appears in contemporary scholarship; there is no consensus on the meaning of this concept in any discipline. Rational Intuition focuses on conceptions of intuition in relation to rational processes. Covering a broad range of historical and contemporary contexts, prominent philosophers, psychologists, and cognitive scientists explore how intuition is implicated in rational activity in its diverse forms. In bringing the philosophical history of intuition into novel dialogue with contemporary philosophical and empirical research, Lisa M. Osbeck and Barbara S. Held invite a comparison of the conceptions and functions of intuition, thereby clarifying and advancing conceptual analysis across disciplines.
Intuition. --- Intuition (Psychology) --- Intuitionalism --- Cognition --- Insight
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