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Marketing --- marketing --- online advertising --- adverteren

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Applied marketing --- zoekmachines --- marketing --- online advertising --- e-commerce --- marketingstrategie

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Featuring the latest D&AD award-winning work in the fields of: Ambient, Art Direction, Book Design, Branding, Broadcast Innovations, Digital Installations, Direct, Environmental Design, Graphic Design, Illustration, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Online Advertising, Packaging Design, Photography, Poster Advertising, Press Advertising, Product Design, Radio, TV & Cinema Advertising, TV & Cinema Crafts, Viral, Websites, Writing for Advertising, and Writing for Design.

Adverteren. --- Reclame. --- reclamefotografie --- Advertising. Public relations --- reclamecampagnes --- advertenties --- vormgeving --- online advertising --- grafische vormgeving --- Reclame --- Vormgeving --- China

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Consumer behavior --- Market research --- Advertising. Public relations --- merken --- sociale media --- online advertising --- consumentengedrag

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Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:

* Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Integrating video into sites and banners * Social media applications * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards

Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

* Real-world examples of rich media ads and AIR applications

* Industy insider tips and workflows from award winning designers

* Companion Web site with case studies, and re-usable AS3 and Flex code snippets

Advertising. Public relations --- Computer architecture. Operating systems --- animatiesoftware --- Flash (informatica) --- computergebruik --- webdesign --- online advertising --- e-commerce