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Filled with first-hand accounts of ambition, greed, and inspired engineering, this history of the personal computer revolution takes readers inside the cutthroat world of Commodore. Before Apple, IBM, or Dell, Commodore was the first computer manufacturer to market its machines to the public, selling an estimated 22 million Commodore 64s. Those halcyon days were tumultuous, however, owing to the expectations and unsparing tactics of founder Jack Tramiel. Engineers and managers with the company between 1976 and 1994 share their memories of the groundbreaking moments, soaring business highs, and

Commodore International -- History. --- Computer industry -- Canada -- History. --- Computer industry -- United States -- History.

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This work offers a summary of the book "THE SECOND COMING OF STEVE JOBS" by Alan Deutschman.Alan Deutschman is one of America's leading writers on change and innovation. In The Second Coming of Steve Jobs, he tells the story of Steve Jobs, Apple Computer CEO and co-founder. The first part of the book covers his period at NeXT. The author then writes about his success at Pixar, Jobs' Animation Studio, and thirdly about his comeback to Apple followed by the introduction of iMac. Deutschman interviewed nearly 100 colleagues and friends to draw this unprecedented portrait of Steve Jobs. However,

Apple Computer, Inc. --- Computer industry -- United States. --- Corporate culture -- United States. --- Jobs, Steve, 1955-2011.

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Businessmen --- Computer industry --- Hommes d'affaires --- Ordinateurs --- Biography --- Biographie --- Industrie --- Sculley, John --- Apple computer --- Businesspeople --- Sculley, John. --- Apple Computer, Inc. --- Businesspeople - United States - Biography --- Computer industry - United States

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This work offers a summary of the book "WHO SAYS ELEPHANTS CAN'T DANCE? Inside IBM's Historic Turnaround" by Louis Gerstner.In nine years as the chairman and CEO of International Business Machine Corporation (IBM), Louis Gerstner brought about a dramatic change in the company's fortunes. When he took charge, IBM was on the verge of extinction as the victim of rapid changes in the computer industry. However, instead of breaking up IBM as most analysts were suggesting, Gerstner and his management team turned the company around and restored it to a position of power and influence within the indu

Computer industry -- United States -- History. --- Corporate turnarounds -- United States -- Case studies. --- Electronic office machine industry -- United States -- History. --- International Business Machines Corporation -- History. --- International Business Machines Corporation -- Management.

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This work offers a summary of the book "THE HP WAY: How Bill Hewlett and I Built Our Company" by David Packard.In The HP Way, David Packard tells the true story of an American giant: the Hewlett-Packard Company. In 1938, Packard and Hewlett, two college buddies, began working part-time in a rented garage in California. One year later, HP released its first product: an audio oscillator. Today it has become a 25-billion-dollar electronics company. David Packard, one of the company's founders, describes the company's development milestone and tries to explain what led to this company's success:

Businesspeople--United States--Biography. --- Computer industry--United States--History. --- Electronics engineers--United States--Biography. --- Hewlett, William R. --- Hewlett-Packard Company--History. --- Microelectronics industry--United States--History. --- Packard, David, 1912-.