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ISBN: 0471466697 1283644681 0471690023 Year: 2004 Publisher: Hoboken, N.J. Wiley
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ISBN: 0631169946 Year: 1990 Publisher: Oxford Blackwell
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ISBN: 0866041648 Year: 1984 Publisher: New York Alexander Hamilton institute
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ISBN: 9780435843663 0435843664 Year: 1980 Publisher: London : Heinemann educational books,
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Year: 1962 Publisher: Lexington: University of Kentucky press,
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ISBN: 9780198714811 0198714815 Year: 2014 Publisher: Oxford: Oxford university press,
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Year: 1966 Publisher: New York: Harcourt, Brace and World,
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ISBN: 3031420497 9783031420498 Year: 2023 Publisher: Cham Springer Nature Switzerland :Imprint: Springer
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This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG).
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ISBN: 0070428603 Year: 1988 Publisher: New York (N.Y.) : McGraw-Hill,
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