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"Until now, no book has adequately treated all engineering aspects of microwave communications in the digital age. This important new work provides readers with the depth of knowledge necessary for all the practical engineering details associated with fixed point-to-point microwave radio path design: the why, what, and how of microwave transmission; design objectives; engineering methodologies; and design philosophy (in the bid, design, and acceptance phase of the project). Written in an easily accessible format, the book is complete with an appendix of specialized engineering details and formulas.?"--
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Digital communication --- Information technology --- Communication in management
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interactivity --- digital communication --- education --- visual communication and design --- advertising
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Earth Sciences --- Geography --- internet information --- digital communication --- geography
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How does social media affect working life in Higher Education? How are universities harnessing its power to aid student learning? This innovative collection brings together academics and those working in professional services to examine these questions and more. The diverse and expert contributors analyse the many ways social media can be used to enhance teaching and learning, research, professional practice, leadership, networking and career development. The impact of social media is evaluated critically, with an eye both to the benefits and the problems of using these new forms of digital communication. This is the first volume to give such detailed attention to this area of high interest. Its innovative approach extends to its creation, with contributors found via their presence on Twitter. The short and impactful chapters are accessible while retaining an academic focus through their application of relevant learning theories and educational context. Social Media and Higher Education is essential reading for any professional working in higher education, including lecturers teaching education courses. It is also significant for researchers looking at more recent developments in the field and what it means to work in a modern higher education environment.
Education --- Twitter --- social media --- Higher Education --- university --- student learning --- enhance teaching and learning --- digital communication
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Teconex is a company which mainly assembles and distributes electronic products and led lighting solutions. For a few years, the led lighting branch has been experiencing a growth in sales and, at the same time, fierce competition in the market. To remain competitive, nurture relationship with customers and enter new markets, the company is wondering if digital involvement could back these aspirations. There are clear evidences that Teconex lags behind in terms of digital communication. Therefore, we established a digital marketing plan supported by literature reviews, experts’ interviews, an internal Delphi survey and personal interviews with customers. This digital marketing plan was divided in six steps, accordingly to the SOSTAC framework. Firstly, we performed a situation analysis. It confirmed our thoughts: Teconex must make efforts and invest in web presence. Indeed, customers’ expectations and competitors Internet predomination urge the company to at least align on counterparts. Next, objectives and strategies were selected and explained, based on previous analysis. These objectives were divided following to the RACE framework. Basically, digital marketing objectives are categorized in four steps to help firms connect with customers throughout different buying stages. Then, specific digital marketing channels were advised to the organization, following its situation and requirements. These channels aim at reaching, acting, converting and engaging different segments of customers of the sales chain. The next step concerns the real implementation of these recommended tactics into actions. Decisions must be made by the firm and we provided it with different options to help select best solutions. Finally, a steady control of objectives and KPIs were advised. The last part of this paper will deal with ethical issues the company could face while implementing our recommendations. In conclusion, it is not anymore a question of knowing whether going online is necessary for Teconex; it is now more a question of what should be done and when, in order to remain competitive and to satisfy customers’ needs and expectations. The completion of this work can be considered a guideline for the firm Teconex to take future decisions about digital communication implication.
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Nowadays, we live in an interconnected world. Through the Internet and new technologies, we all have access to an abundance of information everywhere and all the time. As a result, this has changed consumers behaviour. The way businesses interact with their customers has also changed dramatically. Startups, which often have budget, time or knowledge constraints, should take advantage of the Internet, social networks and all these new means of communication, which are often affordable. Therefore, this study tries to understand how they communicate with their customers and potential customers through digital ? This research work is based on a literature review followed by an exploratory qualitative study. In this study, ten Belgian or Luxembourg startups revealed their way of communication, their reasons and motivations for using specific tools. Also, their barriers and their expectations for the future with regard to their communication were explained. We had the possibility to compare their answers, make links with the literature review, and try to understand their choices. At the end of this research, startups we met revealed to us that they are aware of the need to be present on the Internet. They proved that they were establishing concrete actions in order to be active on the Internet. However, despite these efforts, most of them realize that they have things to improve and install in order to be even more efficient in terms of digital communication. As a result, with the complementarity of primary and secondary data, a non-exhaustive list of recommendations for these startups has been proposed to startup managers in order to take advantage of this digital communication.
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This project thesis was conducted in the frame of an internship for the project of la Ferme des Loups. The latter is a building, recently renovated to become a zytho-bistro-naturo-touristic complex in the village of Forêt. The main activity of the place will be driven by its microbrewery and the launch of a range of beers called “La Louve” (the she-wolf). Therefore, in order to start a marketing strategy, a set of 3 interactive digital communication tools were created: a legend (storytelling), social media accounts (Facebook and Instagram), and a website. The aim of this paper is to find good practices for the three tools to properly develop and handle the marketing strategy of la Ferme des Loups. The scientific literature about the three topics was analyzed and allowed to note elements to take into consideration for each. Unfortunately, due to the Covid-19 crisis, the storytelling and social media parts could not be practically measured to confirm the theory and to see how it can specifically apply in this case. However, in addition to the scientific review, more practical insights could be collected for the website. Indeed, a benchmark analyzing 9 other microbrewery websites was conducted as well as a qualitative study with 15 respondents. It allowed to bring more specific information regarding the “conventions” used for these kinds of platforms, as well as the users’ expectations but also how they feel a microbrewery website should look like and provide information about. All the resources examined and analyzed compared with what had already be done about the legend, social media, and the website made it possible to provide practical and managerial recommendations to lead the marketing strategy with success moving forward.
microbrewery --- digital communication --- storytelling --- website --- benchmark --- social media --- tourism destination --- Sciences économiques & de gestion > Marketing
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This book is the beginning of a conversation across Social Semiotics, Translanguaging, Complexity Theory and Radical Sociolinguistics. In its explorations of meaning, multimodality, communication and emerging language practices, the book includes theoretical and empirical chapters that move toward an understanding of communication in its dynamic complexity, and its social semiotic and situated character. It relocates current debates in linguistics and in multimodality, as well as conceptions of centers/margins, by re-conceptualizing communicative practice through investigation of indigenous/oral communities, street art performances, migration contexts, recycling artefacts and signage repurposing. The book takes an innovative approach to both the form and content of its scholarly writing, and will be of interest to all those involved in interdisciplinary thinking, researching and writing.
Translanguaging (Linguistics) --- Semiotics --- Social aspects. --- Communication. --- Complexity theory. --- Digital communication. --- Inequality. --- Linguistic landscape. --- Semiotics. --- Social semiotics. --- Sociolinguistics. --- Street art. --- Translanguaging.
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