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Semiotics --- #KVHA:Semiotiek --- 316.77 --- 800.95 --- 800.95 Non-verbale communicatie --- Non-verbale communicatie --- 316.77 Communicatiesociologie --- Communicatiesociologie --- Social aspects --- Sociology of culture --- Semiotiek --- Social aspects. --- Sociale aspecten. --- Semiotics - Social aspects

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Mass communications --- #KVHA:Communicatie --- Communication --- Semiotics. --- Methodology. --- Sémiotique --- Méthodologie --- Sémiotique --- Méthodologie --- Pragmatics --- Semiotics --- Semeiotics --- Semiology (Linguistics) --- Semantics --- Signs and symbols --- Structuralism (Literary analysis) --- Methodology --- Research --- Study and teaching --- Communication - Methodology

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This book examines the materiality of writing. It adopts a multimodal approach to argue that writing as we know it is only a small part of the myriad gestures we make, practices we engage in, and media we use in the process of trace-making. Taking a broad view of the act of writing, the volume features contributions from both established and up-and-coming scholars from around the world and incorporates a range of methodological and theoretical perspectives, from fields such as linguistics, philosophy, psychology of perception, design, and semiotics. This interdisciplinary framework allows readers to see the relationships between writing and other forms of "trace-making", including architectural drawings, graphic shapes, and commercial logos, and between writing and reading, with a number of illustrations highlighting the visual data used in the forms and studies discussed. The book also looks forward to the future, discussing digital media and new technology and their implications for trace-making. This pioneering volume will be of interest to scholars and researchers in multimodality, literacy, cognitive neuroscience, design theory, discourse analysis, and applied linguistics.

Semiotics --- Communication --- Visual communication --- Graphic communication --- Imaginal communication --- Pictorial communication --- Social aspects --- Methodology --- Research --- Study and teaching --- E-books --- Semiotics - Social aspects --- Communication - Methodology

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This volume brings together two hitherto disparate domains of scholarly inquiry: organization and management studies on the one hand, and the study of visual and multimodal communication on the other. Within organization and management studies it has been recognized that organizational reality and communication are becoming increasingly visual, and, more generally, multimodal, whether in digital form or otherwise. Within multimodality studies it has been noted that many forms of contemporary communication are deeply influenced by organizational and managerial communication, as formerly formal and bureaucratic types of communication increasingly adopt promotional language and multimodal document presentation. Visual and Multimodal Research in Organization and Management Studies integrates these two domains of research in a way that will benefit both. In particular, it conceptually and empirically connects recent insights from visual and multimodality studies to ongoing discussions in organization and management theory. Throughout, the book shows how a visual/multimodal lens enriches and extends what we already know about organization, organizations, and practices of organizing, but also how concepts from organization and management studies can be highly productive in further developing insights on visual and multimodal communication. Due to its essentially interdisciplinary objectives, the book will prove inspiring for academics and scholars of management, the sociology of organizations as well as related disciplines such as applied linguistics and visual studies.

Communication in organizations. --- Communication in management.

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Linguistics