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Social organizations --- Sociology of work --- Business policy --- Social responsibility of business --- Social marketing --- Corporations --- Corporate image --- Charitable contributions --- #SBIB:309H252 --- bedrijven, management --- duurzaam ondernemen --- imagovorming bedrijven --- marketing --- milieuproblematiek --- Externe communicatie (incl. public relations) --- Corporate image. --- Social marketing. --- Social responsibility of business. --- Corporations - Charitable contributions. --- social marketing. --- social responsibility of business. --- Charitable contributions. --- Business --- Corporate accountability --- Corporate responsibility --- Corporate social responsibility --- CSR (Corporate social responsibility) --- Industries --- Social responsibility, Corporate --- Social responsibility of industry --- Business ethics --- Issues management --- Cause related marketing --- Marketing, Social --- Social cause marketing --- Marketing --- Corporate giving --- Company image --- Corporate identity --- Industrial design coordination --- Social responsibility --- Social aspects --- Public relations --- Corporations - Charitable contributions

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This book, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms. The book will convince readers when employing social marketing, it takes more than this. The book illustrates the planning process, importance of re

Social marketing --- Cause related marketing --- Marketing, Social --- Social cause marketing --- Marketing --- E-books

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"Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good. Now, as the discipline celebrates its 50th anniversary, Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world related to multiple sectors including public health, injury prevention, environmental protection, community engagement, financial well-being, and education. The 100 case examples contained in this book, each 2 pages in length, follow an outline that includes key components of a campaign: Wicked Problem, Purpose & Focus, Priority Audience, Desired Behavior, Audience Insights, Marketing Intervention Mix, and Results. This common structure provides the reader with a clear sense of how success in social marketing may best to achieved in a wide variety of disciplinary and national contexts. Success in Social Marketing is intended to fill a gap in the market as well as inform and inspire students and practitioners through 100 easily digestible case studies. Issues addressed include public health (opioid use, mental health, COVID-19) , injury prevention (gun violence, youth suicide, texting while driving), environmental protection (wildfires, bicycle transportation in urban areas, food waste), community engagement (homelessness, racially motivated violence, voting) financial wellbeing (microfinance, savings, employment), and educational achievement (early childhood education, college applications, female participation in STEM programs), to name but a few. This book is required reading for students enrolled in public administration and nonprofit management programs, practitioners in public health and environmental sectors, as well as policymakers interested in ways social marketing may help influence their constituent behaviors for individual, as well as social, good"--

Consumer behavior. --- Marketing --- Social marketing. --- Social aspects.

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Goede doelen: ieder bedrijf doet er wel wát mee. Maar onder druk van sociale media wordt tegenwoordig steeds vaker van bedrijven verwacht dat zij een meer wezenlijke maatschappelijke verantwoordelijkheid dragen. Hoe pak je zoiets aan ? En hoe zorg je ervoor dat deze betrokkenheid bovendien bijdraagt aan de financiële groei van uw bedrijf ?Goed werkt beter! is een praktische handleiding waarin marketinggoeroe Philip Kotler c.s. laat zien hoe u marketing en maatschappelijke initiatieven dusdanig in uw doelstellingen integreert dat cause marketing een volwaardig onderdeel van uw groeistrategie wordt.Bij cause marketing gaat het er namelijk om dat u een heuse zakelijke samenwerking aangaat waarbij uw dienst of product nadrukkelijk wordt verbonden aan het goede doel. Het resultaat: sociale impact én een klinkend resultaat onder de streep. Dat cause marketing werkt bewijzen de tientallen praktijkvoorbeelden van topmanagers van o.a. PepsiCo, Starbucks, Marks & Spencer en Levi Strauss & Co.Bron : http://www.lannoo.be

Applied marketing --- liefdadigheidsacties --- marketing --- sociale media --- MVO (maatschappelijk verantwoord ondernemen) --- 658.8 --- groei --- marketingstrategie --- marketing, verkoop, distributie --- PHL-Business 12 --- sociale marketing --- goede doelen --- Sociale marketing --- Maatschappelijk Verantwoord Ondernemen --- Marketing --- Marketingstrategieën --- Cause related marketing --- Marketingstrategie --- Financiewezen

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"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results.Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success"--Provided by publisher.

Applied marketing --- bedrijfsimago --- MVO (maatschappelijk verantwoord ondernemen) --- sociale marketing --- CRM (Customer Relationship Management) --- Marketing --- Social responsibility of business --- Relationship marketing --- Social aspects --- Relationship marketing. --- Social responsibility of business. --- Social aspects. --- Marketing - Social aspects