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Objectifs des relations presse pour une entreprise, ainsi qu'un panorama de la profession d'attaché de presse et de ses enjeux. Dresse une méthodologie d'approche des relations presse : connaissance de la presse et des journalistes, rédaction d'un communiqué ou d'un dossier de presse, différence avec les relations publiques, code de déontologie et modes de rémunération.

Mass media and business.

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Publicity --- Mass media and business

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"The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. Throughout, concepts and calculations are clearly explained. This new edition reflects the changes in how people consume media today: a new chapter on how audiences are defined and created reorganization of the media channel chapters to cover planning and buying together expanded coverage of digital formats in all channels added discussion of measurement completely updated data and examples. The Media Handbook, Eighth Edition is the ideal text for courses in media planning and buying in advertising/communication departments. The Companion Website to the book includes resources for both students and instructors. For students, there is a list of key media associations and new sample media planning exercise scenarios with accompanying practice spreadsheets. Instructors can find lecture slides and sample test questions to assist in their course preparation. Please visit www.routledge.com/cw/katz"--

Advertising media planning. --- Mass media and business.

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In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. This book will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.

Public relations. --- Mass media and business.

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Complete summary of Mark Hughes' book ""Buzz marketing: Get People To Talk about Your Stuff""The review of the ideas in ""Buzz marketing""explains that there's just so much background noise and clutter now that traditional advertising isn't as effective as it once was. In 2004 alone, American companies spent over 235 billion on marketing - more than the entire GDP of Mexico. To add to the problem, technology now makes it easy for consumers to zap commercials and block intrusive ads. It isn't feasible to market the traditional way anymore. This summary shows that you can generate better

Business. --- Marketing. --- Mass media and business.