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"Anders Indset impressively shows what leaders in business and politics, as well as society as a whole, can learn from the The Viking Code, and vividly illustrates how a new, value-based performance culture can become a reality. Erling Haaland, Karsten Warholm, Casper Ruud, and Victor Hovland -- these are just a few of the Norwegian athletes who have climbed to the top of the world's most popular sports overnight. This is not a coincidence, but the result of what Anders Indset describes as the 'Norse.' This book reveals the secrets of Norwegian success and tells of a performance culture that is not only at home in sports but is deeply rooted in Norwegian values. It deals with the apparent contradictions between high performance and purpose, highlighting why performance is important and, above all, can be fun"--

Success --- Performance --- Values --- Norway --- Civilization.

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This book examines the legitimization of the European Union through the development and rapid rotation of narratives aiming to convey its identity and purpose.

Group identity --- Social values --- European Union countries --- European Union countries --- European Union countries --- Economic policy. --- Politics and government. --- Social policy.