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2025 (2)

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Book
Storytelling in Marketing and Brand Communications
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ISBN: 9781040094594 1040094597 9781040094525 104009452X 9781032689548 1032689544 Year: 2025 Publisher: Abingdon, England ; New York, New York : Routledge,

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Abstract

Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.


Book
What the Fundraising : Embracing and Enabling the People Behind the Purpose
Author:
ISBN: 9781394213917 1394213905 1394213913 1394308396 9781394308392 9781394213900 Year: 2025 Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc.,

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Improve your nonprofit's efficiency and long-term success by building aligned partnerships In What the Fundraising: Embracing and Enabling the People Behind the Purpose, executive coach and fundraising consultant Mallory Erickson delivers a practical and insightful discussion of fundraising challenges and best practices that can revolutionize your nonprofit. In the book, you'll find hands-on frameworks that draw on the latest research in executive coaching, behavioral science, and fundraising strategy to embolden your organization and make it more effective in your community. The book tackles the underlying issues that dominate many nonprofits' fundraising issues, including "shiny object syndrome," perfectionism, discomfort, and burnout. You'll also find: Strategies for building powerful partnerships and making a meaningful impact in the sector Ways to spark substantial change in the fundraising landscape to channel additional money toward critical global issues Fresh, new insights and innovations for frontline fundraisers Perfect for nonprofit managers, directors, and fundraisers, What the Fundraising is an essential and timely exploration of cutting-edge fundraising tools and strategies with the potential to multiply your nonprofit's impact.

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