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This insightful book explores contemporary consumer behaviour and marketing practices.
Advertising --- Sustainable tourism --- Green marketing. --- Marketing --- Tourism. --- Marketing. --- Social aspects.
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This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans.
Green marketing. --- Consumption (Economics) --- Social responsibility of business. --- Environmental aspects.
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Transform your marketing practice into a force for good by understanding marketing's complicity in the sustainability crisis and learning how to embed sustainable thinking and practice in your day-to-day work.
Green marketing. --- Marketing --- Social responsibility of business. --- Sustainable development. --- Social aspects.
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This book will provide an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book.
Consumption (Economics) --- Green marketing --- Marketing --- Marketing --- Social responsibility of business. --- Management. --- Management. --- Social aspects.
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