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Resource type

book (6)


Language

English (6)


Year
From To Submit

2024 (6)

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Book
Can Marketing Save the Planet? : 101 Practical Ways to Use Sustainable Marketing As a Force for Good.
Authors: ---
ISBN: 1399411217 1399411233 1399411225 Year: 2024 Publisher: London : London : Bloomsbury Business, Bloomsbury Publishing (UK),

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Abstract

Keywords

Green marketing.


Book
Green Marketing and Entrepreneurship
Author:
ISBN: 3031503333 Year: 2024 Publisher: Cham, Switzerland : Springer,

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Book
Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
Authors: ---
ISBN: 9781040001219 1040001211 1003388590 1040001149 Year: 2024 Publisher: Abingdon, England : Routledge,

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Abstract

This insightful book explores contemporary consumer behaviour and marketing practices.


Book
Sustainable Marketing Planning
Author:
ISBN: 1040012175 1003434215 1040012191 Year: 2024 Publisher: Abingdon, England : Routledge,

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Abstract

This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans.


Book
Sustainable Marketing : The Industry's Role in a Sustainable Future
Authors: ---
ISBN: 1398613142 Year: 2024 Publisher: London, England : Kogan Page Limited,

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Abstract

Transform your marketing practice into a force for good by understanding marketing's complicity in the sustainability crisis and learning how to embed sustainable thinking and practice in your day-to-day work.


Book
Responsible Marketing for Well-Being and Society : A Research Companion
Author:
ISBN: 9781040015919 Year: 2024 Publisher: Abingdon, England : Routledge,

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Abstract

This book will provide an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book.

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