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This book offers a detailed analysis of the intersection of sustainability, innovation, and global progress, and it comprehensively explores sustainable practices and their impact on business, education, and technology. The book shows how businesses can incorporate sustainability into their core operations, including environment-friendly supply chains, renewable energy adoption, circular economy models, ethical decision-making, and sustainable growth strategies. Successful sustainable businesses and the benefits of their socially responsible practices are highlighted. In addition, the book explores how education can shape a sustainable future. It is necessary to integrate the ideas of sustainability into the curricula of early childhood education to higher learning institutions to educate and empower the next generation of changemakers. The role of technology in advancing sustainability efforts is also investigated, including artificial intelligence, blockchain, clean energy solutions, green architecture, and smart cities. Other topics explored in the book include global sustainability efforts such as international collaborations, public-private partnerships, and multilateral initiatives; the role of governments, NGOs, and international organizations in promoting sustainable development; ethical considerations and social impacts of sustainable practices, for example, social justice, inclusivity, and environmental stewardship; connections between sustainable development and improved quality of life; and groundbreaking ideas and innovations for industries to tackle sustainability issues. The book offers a comprehensive and forward-looking perspective on sustainability. By combining different viewpoints, the book empowers readers with the knowledge and inspiration to contribute meaningfully to a more sustainable, inclusive, and resilient world.

Sustainability. --- Business. --- Management science. --- Education. --- Technological innovations. --- Business information services. --- Business and Management. --- Technology Commercialization. --- Business Information Systems.

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This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved. In this book, the term “phygital reality market” is used, implying that the physical, digital, and virtual realms are fused into one to recognize and understand the market with multiple or mixed realities. The concept of the phygital reality market captures the new realities that consumers are shopping, consuming, and living, and companies are competing within the physical, digital, and virtual marketplaces. The book covers the research on consumption, service, and communication in the phygital reality market and compiles the current state of thinking, challenges, and cases having to do with the acceptance and diffusion of new technologies of phygital reality. The interest in the phygital reality market, such as omnichannel retailing integrating physical stores and online services, has grown hugely over the last two decades, particularly since the coronavirus pandemic. COVID triggered severe social and economic disruption around the world but has accelerated the acceptance and diffusion of new technologies in the phygital reality market, where the physical, digital, and virtual worlds are conflated. Versatile problem solving and new challenges are reflected in the value realization process of innovation — in other words, widespread acceptance and diffusion of devices or services that embody new technologies. The excitement and hype associated with the metaverse have highlighted the need to understand the creation and adoption of new technologies in consumption and marketing, recognition of the foundational role of new technologies in driving consumer behavior, and marketing theory and practice in value realization as a vital part of the process of digital transformation.

Consumer behavior. --- Telemarketing. --- Internet marketing. --- Technological innovations. --- Digital media. --- Consumer Behavior . --- Digital Marketing. --- Innovation and Technology Management. --- Technology Commercialization. --- Digital and New Media. --- Electronic media --- New media (Digital media) --- Mass media --- Digital communications --- Online journalism --- Breakthroughs, Technological --- Innovations, Industrial --- Innovations, Technological --- Technical innovations --- Technological breakthroughs --- Technological change --- Creative ability in technology --- Inventions --- Domestication of technology --- Innovation relay centers --- Research, Industrial --- Technology transfer --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Marketing --- Electronic marketing --- Telephone marketing --- Direct marketing --- Telematics --- Telephone selling --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Communication in marketing. --- Mixed reality.