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This book offers a critical analysis of global mobilities across China and Italy in history. In three periods in the twentieth century, new patterns of physical mobilities and cultural contact were established between the two countries which were either novel at the time of their emergence or impactful on subsequent periods. The first two chapters provide overviews of writings by Italians in China and by Chinese in Italy in the twentieth century. The remaining chapters cover: Republican China’s relationships with Italy and Italian Fascist colonialism in China during the 1920s–1930s; Italian travelers to China during the Cold War from the 1950s to the 1970s; migrations between China and Italy during the 2000s–2010s. In analyzing these cultural mobilities, this book opens a new line of inquiry in Chinese-Italian Cultural Studies, which has been dominated by historical study, and contributes a significant case study to the scholarship on global cultural mobilities.

Literature --- European literature. --- Oriental literature. --- World history. --- Culture. --- Emigration and immigration. --- Literary Theory. --- European Literature. --- Asian Literature. --- World History, Global and Transnational History. --- Global and International Culture. --- Diaspora Studies. --- Philosophy.

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'A marvelous and timely book on Morocco’s national treasure Farida Benlyazid. An elegant and playful spiral structure accommodates Martin’s deep understanding of Benlyazid's many contexts, from the socioeconomic to the spiritual.' ----Laura Marks, Simon Fraser University, Canada 'Florence Martin has achieved an into-depth exploration of a unique and unequalled Moroccan female cineaste-biography. Well-written, nuanced and historically informed.' ---Viola Shafik, Independent scholar and filmmaker, Berlin, Germany and Cairo, Egypt This book project unfolds and analyzes the work of Moroccan director, producer, and scriptwriter Farida Benlyazid, whose career extends from the beginning of cinema in independent Morocco to the present. This study of her work and career provides a unique perspective on an under-represented cinema, the gender politics of cinema in Morocco, and the contribution of Arab women directors to global cinema and to a gendered understanding of Muslim ethics and aesthetics in film. A pioneer in Moroccan cinema, Farida Benlyazid has been successful at negotiating the sometimes abrupt turns of Morocco’s rocky 20th century history: from Morocco under French occupation to the advent of Moroccan independence in 1956; the end of the international status of Tangier, her native city, in 1959; the “years of lead” under the reign of Hassan II; and finally Mohamed VI’s current reign since 1999. As a result, she has a long view of Morocco’s politics of self-representation as well as of the representation of Moroccan women on screen Florence Martin is Dean John Blackford Van Meter Professor of French Transnational Studies at Goucher College, USA. She is the author of Screens and Veils: Maghrebi Women’s Cinema (2011) and the co-author (with Will Higbee and Jamal Bahmad) of Moroccan Cinema Uncut: Decentred Voices, Transnational Perspectives (2020).

Motion pictures. --- Motion pictures --- Culture. --- Sex. --- Ethnology --- Directing. --- Global Film and TV. --- Global and International Culture. --- Gender Studies. --- African Film and TV. --- Middle Eastern Culture. --- Production and direction. --- Africa. --- Middle East .

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This book presents theoretical insights into key aspects of Chinese brand cross-cultural communication, such as psychological distance, implicit context, brand narrative and influence of bridge crowds.This book applies the psychological distance theory of communication to study the psychological distance strategy of cross-cultural communication of Chinese brands from macro and micro perspectives, and proposes to resolve cultural differences by adjusting psychological distance. Based on the above theories,the authors construct the cross-cultural communication strategy model for Chinese brands, in which the following models have been proposed, such as the stages of globalization for Chinese brands, Internationalization of Chinese Enterprises (general as well as several application models).Chapter IX includes five cases studies, including Huawei, CRRC Yongji, COFCO, Yili Thailand and the " Walking Lunar New Year's Eve Dinner" project, which represent four types of brands: high-end equipment, fast moving consumer goods, high technology and cultural activities brand.This book not only provides readers with a broader understanding of brand cross-cultural communication research, but also offers practical suggestions for companies in emerging market countries , especially Chinese enterprises that are undergoing brand globalization.

Philosophy and psychology of culture --- Sociology of culture --- Didactics of the arts --- Business policy --- Business management --- organisatiemanagement --- cultuur --- management --- organisatiecultuur --- Business. --- Management science. --- Culture --- Culture. --- Business and Management. --- Cultural Studies. --- Global and International Culture. --- Study and teaching.

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Music, Words and Nationalism: National Anthems and Songs in the Modern Era considers the concept of nationalism from 1780 to 2020 through anthems and national songs as symbolic and representative elements of the national identity of individuals, peoples, or collectivities. The volume shows that both the words and music of these works reveal a great deal about the defining features of a nation, its political and cultural history, and its self-perception. The book takes an interdisciplinary approach that provides a better understanding of the role of national anthems and songs in the expression of national identities and nationalistic goals. From this perspective, the relationship between hymns and political contexts, their own symbolic content (both literary and musical) and the role of specific hymns in the construction of national sentiments are surveyed. Javier Moreno-Luzón is Professor of Political History at the Complutense University of Madrid, Spain. He is a specialist in the political life of Modern Spain. He has published several books in English including: Modernizing the Nation: Spain during the Reign of Alfonso XIII, 1902-1931 (2012); Metaphors of Spain: Representations of Spanish National Identity in the 20th Century (with Xosé M. Núñez Seixas, eds., 2017); and The Politics of Representation: Elections and Parliamentarism in Portugal and Spain, 1875–1926 (with Pedro Tavares de Almeida, eds., 2017). María Nagore-Ferrer is Associate Professor in Musicology at the Complutense University of Madrid, Spain. Her main area of research is Spanish music in the nineteenth and twentieth centuries. She is the author of several books, including La revolución coral (2001) and Sarasate, el violín de Europa (2013), as well as numerous articles published in national and international journals.

Philosophy and psychology of culture --- Politics --- Music --- Comparative literature --- Literature --- History of civilization --- History --- cultuur --- cultuurgeschiedenis --- geschiedenis --- literatuur --- muziek --- politiek --- wereldpolitiek --- Comparative literature. --- Literature. --- Culture. --- Civilization --- World politics. --- Comparative Literature. --- World Literature. --- History of Music. --- Global and International Culture. --- Cultural History. --- Political History. --- History and criticism. --- History.