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Telecommunications are an essential part of the global political economy, and the private telecommunications sector is driving much of the transformation across Africa. Yet the regulatory frameworks governing the relationships between African governments and these corporations remain hazy. Focusing on South Africa's flagship mobile network operators (MNOs), MTN and Vodacom, this open access book provides unique insights into this thin boundary between corporatism and many African states' global relationships. Drawing on rich archival research, company data, and reports from the South African parliament and Department of International Relations and Cooperation, Odilile uncovers how information and communications technology (ICT) companies have taken advantage of epoch-shifting periods in South Africa's history, from the end of the Cold War to the end of Apartheid. In so doing, she sheds new light on the wider issues of the politics of the multinational corporation, of foreign investment, and of state-corporation relations across Africa and beyond. Theebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by the Bloomsbury Open Collections Library Collective.

Mobile Telephone Networks. --- South Africa --- Economic conditions --- Media studies --- Mobile phone technology --- Politics & government

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This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved. In this book, the term “phygital reality market” is used, implying that the physical, digital, and virtual realms are fused into one to recognize and understand the market with multiple or mixed realities. The concept of the phygital reality market captures the new realities that consumers are shopping, consuming, and living, and companies are competing within the physical, digital, and virtual marketplaces. The book covers the research on consumption, service, and communication in the phygital reality market and compiles the current state of thinking, challenges, and cases having to do with the acceptance and diffusion of new technologies of phygital reality. The interest in the phygital reality market, such as omnichannel retailing integrating physical stores and online services, has grown hugely over the last two decades, particularly since the coronavirus pandemic. COVID triggered severe social and economic disruption around the world but has accelerated the acceptance and diffusion of new technologies in the phygital reality market, where the physical, digital, and virtual worlds are conflated. Versatile problem solving and new challenges are reflected in the value realization process of innovation — in other words, widespread acceptance and diffusion of devices or services that embody new technologies. The excitement and hype associated with the metaverse have highlighted the need to understand the creation and adoption of new technologies in consumption and marketing, recognition of the foundational role of new technologies in driving consumer behavior, and marketing theory and practice in value realization as a vital part of the process of digital transformation.

Consumer behavior. --- Telemarketing. --- Internet marketing. --- Technological innovations. --- Digital media. --- Consumer Behavior . --- Digital Marketing. --- Innovation and Technology Management. --- Technology Commercialization. --- Digital and New Media. --- Electronic media --- New media (Digital media) --- Mass media --- Digital communications --- Online journalism --- Breakthroughs, Technological --- Innovations, Industrial --- Innovations, Technological --- Technical innovations --- Technological breakthroughs --- Technological change --- Creative ability in technology --- Inventions --- Domestication of technology --- Innovation relay centers --- Research, Industrial --- Technology transfer --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Marketing --- Electronic marketing --- Telephone marketing --- Direct marketing --- Telematics --- Telephone selling --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Communication in marketing. --- Mixed reality.