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"Who Is the New How examines the principles that should guide every company's talent acquisition strategy and tells stories of the people and the companies who embody them. The authors explain how to apply those principles to find talent quickly in a finite pool and competitive environment, reduce turnover by selecting the candidates who fulfill the company's mission and will feel fulfilled, assemble the right team, and create meaningful experience for people from day one. Grounded in stories of human achievement, some of which offer a peek into famous brands that have emerged from Silicon Valley, this book is both a practical guide and a look into why finding top performers who will feel fulfilled in their role is the single most important thing a company can do."--

Employee selection. --- Employees --- Recruiting.

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"This book analyses the marketing techniques that terrorist organisations employ to encourage people to adopt their ideology and become devoted supporters. The book's central thesis is that due to the development of digital technologies and social media, terrorist groups are employing innovative marketing techniques and advertising strategies to foster an emotional connection with their audiences, particularly those in younger demographics. By conducting thematic and narrative analysis of ISIS propagandist magazines as well as looking at the group's online communities, the book demonstrates that terrorist groups behave as commercial brands by establishing an emotional connection with their potential recruits. Specifically, groups and their potential supporters follow the logic of emotional choice. The book emphasizes that while ISIS became the first group that discovered and benefited from the power of marketing, it did not have a supernatural power and thus it is possible to find a response to it, which is particularly important now. The book eventually poses a question about whether terrorism has become the product of marketing in the same way as any mainstream consumer product is, and asks what can we do to battle the appeal of marketing-savvy terrorism groups. This book will be of interest to students of terrorism studies, radicalisation, propaganda studies, communication studies, and security studies"--

Branding (Marketing) --- Internet and terrorism. --- Terrorists --- Recruiting.

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"Who Is the New How examines the principles that should guide every company's talent acquisition strategy and tells stories of the people and the companies who embody them. The authors explain how to apply those principles to find talent quickly in a finite pool and competitive environment, reduce turnover by selecting the candidates who fulfill the company's mission and will feel fulfilled, assemble the right team, and create meaningful experience for people from day one. Grounded in stories of human achievement, some of which offer a peek into famous brands that have emerged from Silicon Valley, this book is both a practical guide and a look into why finding top performers who will feel fulfilled in their role is the single most important thing a company can do."--

E-books --- Employee selection. --- Employees --- Recruiting.

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"When you go into a supermarket, do you ever notice how fruits are arranged? Typically, you see the apples first. Red and shiny, available in different varieties, apples greet you with their all-American essence, proudly welcoming you to the land of produce. You notice the oranges next. Organized neatly in their own prime real estate, oranges are bold, beautiful and reflect the sunshine of their native lands. You also see bananas, grapes, and maybe cherries, mangoes, and pears. Ever notice the pomegranates? Almost always, pomegranates are located near other exotic fruit, typically sharing aisle space with kiwi and pineapple. If you aren't looking for pomegranates, you probably won't find them. These incredibly powerful "super fruits" might escape your attention unless you've purchased them before and know exactly where to find them. And if you've ever had a pomegranate, well, you know how wonderful and beneficial they can be"--

E-books --- Diversity in the workplace. --- Employees --- Personnel management. --- Recruiting.

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The U.S. Army uses a variety of resources and tools to achieve its recruiting mission each year. In this report, the authors present results from an updated version of RAND Corporation's Recruiting Resource Model (RRM), a multipart statistical model that explores how trade-offs between key recruiting resources (bonuses, advertising, and recruiters) affect the Army's ability to achieve recruiting goals and the cost of doing so. They use the RRM to analyze the mix and level of resources required to meet the recruiting mission under alternative recruiting environments and recruit eligibility policies. The RRM was updated to include more recent data to analyze the relationship between resource inputs and recruiting outcomes while incorporating the use of digital advertising, which has become an increasingly important recruiting resource in recent years. Consistent with previous iterations of the model, the results indicate that television advertising and, to a lesser extent, recruiters have positive associations with contract production and that these inputs are relatively more cost-effective than bonuses. This research can help inform how the Army might move resources in a variety of recruiting environments. Making marginal changes along these lines in a purposeful manner over time—either broadly or at a more local level (as might be done in an experimental setting)—would be an appropriate first step in implementing the recommendations that arose from this research.

Recruiting and enlistment. --- Military Budgets and Defense Spending --- Military Compensation --- Military Recruitment --- Recrutement des armées. --- United States. --- Recruiting, enlistment, etc.