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In a world where technology has reshaped people's habits and behaviors, both customers and companies have adapted. When individuals shop online, compare the prices of products offered by companies and look for interesting promotions, they also consult online customer reviews to make their purchasing decisions. These online reviews become a benchmark for other customers and for companies looking to improve. Since they are seen as an important resource, in this study we examined the impact of these online reviews on the reputation and credibility of marketplaces, particularly Amazon. But before we get to that, we've started by looking at what motivates customers to post a review online.
First, this study explains the concepts of online customer reviews, word-of-mouth, e-word-of-mouth, e-commerce, reputation, credibility, e-commerce, online marketplaces and customer experience. The study focused on exploring the relationship between these concepts, which was done through a quantitative study using a questionnaire addressed to a very specific sample of people living in the Walloon region.
Statistical analyses were used to analyze our results. This study was based on hypothesis-derived variables. In addition, the study confirmed the relationships between all variables and revealed that customers' experience motivates them to post a review online. It also revealed that online customer reviews have a direct effect on reputation, credibility and purchase intent, highlighting the impact that false reviews can have. Finally, the research helped sharpen future research and implications.

Online customer reviews, volume, valence, word-of-mouth, electronic word-of-mouth, reputation, credibility, e-commerce, online marketplaces, purchase intention, trust, image, customer experience, internet marketing. --- Sciences économiques & de gestion > Marketing

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This book focuses on the creation and demonstration of a carbon–carbon (C–C) single bond beyond 1.8 Å and on elucidation of its unique nature. C–C single bond is one of the most fundamental concepts in organic chemistry. The elucidation of its nature is important for further understanding chemical phenomena. The nature in the extreme state of C–C single bond is still unexplored because of the instability of compounds. In terms of its bond length, the limit had been predicted around 1.8 Å based on the experimental and theoretical studies. This book describes a first example of a C–C single bond beyond 1.8 Å by employing the original intramolecular core-shell strategy to make a weak and elongated bond stable enough. The presence of such an elongated bond was demonstrated by experimental and theoretical studies. The bond length changes could affect physical properties such as optical absorption and redox potential. Furthermore, its unique "flexibility" was discovered. This book benefits the chemists with deeper understanding of the covalent bonding. .

Chemical structure. --- Organic compounds—Synthesis. --- Optical materials. --- Electrochemistry. --- Structure And Bonding. --- Synthetic Chemistry Methodology. --- Optical Materials. --- Chemistry, Physical and theoretical --- Optics --- Materials --- Structure, Chemical --- Matter --- Constitution --- Carbon compounds. --- Chemical bonds. --- Bonds, Chemical --- Chemical structure --- Quantum chemistry --- Valence (Theoretical chemistry) --- Overlap integral --- Chemicals