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As both practitioners of personalisation and victims of it, it is the person in personalisation that has been lost. The titans of the personalisation industry have commercially defined what personalisation should be for us all without realising what it takes to make a relationship work - a personal touch. This book explores why. And if it can change. ? We learn about why we need to dismiss the personalisation perpetual hype, stop reducing it down to a single tactic designed purely to make money. ? Instead, we need to rebirth personalisation entirely and engage deeply with what it actually is, what it's supposed to be, and what it means in the future for brands, great and small. Maybe even yours. This book is not like most marketing books - overly inspirational, redundant with revelation, cold and charmless, focusing on dry practicality with arbitrary models that no one can ironically use practically. This is different. Personalisation, spelled with an s, is full of personality, wonder, drama, heroes, and villains, and that all makes for a damn good story. A fairy-tale even. That's how it is written. The Person in Personalisation is an adventure that inspires action from promoting critical thinking with irreverent humour, defeating personalisation dragons (no, really!) encouraging you, the reader, to take things back to basics, not from telling you exactly what to do.

Target marketing. --- Customer loyalty.

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Der Begriff »Best Ager« wird für die Alterskohorte der 50- bis 70-Jährigen verwendet. Sie gehören zu den geburtenstarken Jahrgängen und stellen mit über 30 Millionen Menschen die größte Alterskohorte in Deutschland dar. Da sie in der Regel über ein hohes Wohlstandsniveau verfügen, sind somit »im besten Alter« für hohe Konsumausgaben. Hartwin Maas charakterisiert ihre generationstypischen Merkmale und Verhaltensweisen. Sein Buch beschreibt, welche Angebote es für Best Ager gibt und welche fehlen. Sie finden Dos und Don'ts der Digitalisierung, konkrete Tools und Handlungsempfehlungen sowie Best-Practice-Beispiele mit Erfolgskriterien. Inhalte: - Die aktuellen Best Ager und ihr Konsumverhalten - Social Media bei den Best Agern - Umsatzsteigerung durch Best-Ager-Zentrierung - Entwicklung zum Best-Ager-Marketing und Customer Equity - Wie Best Ager das Kosten-Nutzen-Verhältnis wahrnehmen - Das Jonglieren mit dem Marketingmix - Erarbeiten der MarketingstrategieDie digitale und kostenfreie Ergänzung zu Ihrem Buch auf myBook+: - Zugriff auf ergänzende Materialien und Inhalte - E-Book direkt online lesen im Browser - Persönliche Fachbibliothek mit Ihren BüchernJetzt nutzen auf mybookplus.de.

Marketing. --- Older consumers. --- Target marketing.

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"The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. Now more than ever, corporations operating in the US should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It's time for a modern approach, and in this book, Isaac Mizrahi, one of the country's leading voices in multicultural marketing, uses his unique experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the booming Hispanic consumer segment to drive sales. Filled with straightforward talk, illustrative case studies, and pragmatic suggestions and recommendations, this book counterbalances academic books on the topic with little connection to day-to-day reality and other books with a more political standpoint. This is a business book created by a marketer for other marketers and business leaders looking to succeed in the US"--

Minority consumers --- Hispanic Americans. --- Marketing research --- Target marketing

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"Discoveries in Pharmacology: Volume 1: Nervous system and hormones (2nd Ed.) presents selected articles from the historic Discoveries in Pharmacology series enhanced with commentary from contemporary scholars about the reception and importance of the chapter along with an updated bibliography on the subject with contributions from a Nobel Prize winner and other pioneers in Pharmacology. [ . . . ] This volume brings forth discussions on key discoveries in psycho- and neuro-pharmacology, haemodynamics, and hormones including chapters on antipsychotic agents by Nobel winner Anders Carlsson, Willy Haefely on benzodiazepine, and butyrophenone-type neuroleptics by P. A. J. Janssen and J. P. Tollenaere."--

Drug Development. --- Pharmacological and Toxicological Phenomena. --- Nervous System --- Hormones. --- drug effects. --- Hormone --- Hormone Receptor Agonists --- Agonists, Hormone Receptor --- Receptor Agonists, Hormone --- Endocrine Glands --- Pharmacologic and Toxicologic Phenomena --- Pharmacological and Toxicological Concepts --- Pharmacological and Toxicological Processes --- Pharmacotoxicologic Phenomena --- Pharmacotoxicologic Phenomenon --- Pharmacotoxicological Phenomena --- Pharmacotoxicological Phenomenon --- Toxicopharmacological Phenomena --- Toxicopharmacological Phenomenon --- Phenomena, Pharmacotoxicologic --- Phenomena, Pharmacotoxicological --- Phenomena, Toxicopharmacological --- Phenomenon, Pharmacotoxicologic --- Phenomenon, Pharmacotoxicological --- Phenomenon, Toxicopharmacological --- Pharmacologic Actions --- Medication Development --- Pharmaceutical Development --- Computational Prediction of Drug-Target Interactions --- Drug Target Prediction --- Development, Drug --- Development, Medication --- Development, Pharmaceutical --- Drug Target Predictions --- Prediction, Drug Target --- Target Prediction, Drug --- Nervous system. --- Neuropharmacology.. --- Pharmacology. --- Drug effects --- Medical pharmacology --- Medical sciences --- Chemicals --- Chemotherapy --- Drugs --- Pharmacy --- Nervous system --- Neurotropic drugs --- Neurosciences --- Pharmacology --- Organs (Anatomy) --- Physiological effect --- Effect of drugs on --- Neuropharmacology --- History. --- history --- history.

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The ERiK-Methodological Report III is the third in a series of methodological reports related to the 'Entwicklung von Rahmenbedingungen in der Kindertagesbetreuung -indikatorengestützte Qualitätsbeobachtung (ERiK)' study. The report focuses on the conception, sample selection, and survey designs of the ERiK-Surveys 2022. Together with the ERiK-Methodological Report I and II, that cover the ERiK Surveys 2020, it provides comprehensive background information on the ERiK-Surveys conducted in 2022 and describes their progression until December 31, 2021. The subsequent steps, such as implementing the ERiK-Surveys 2022, will be described in a later report.

Antiques & Collectibles --- Collectibles --- early childhood education; education; educational research; educational study; empirical survey; field study; quality development; sampling design; survey methodology; technical report; target population; sampling frame; contacting; survey design; survey instruments