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2023 (28)

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Book
A new era of consumer behavior : in and beyond the pandemic
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ISBN: 1803561831 Year: 2023 Publisher: London : IntechOpen,

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Abstract

The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: "Digital Shifts in Consumer Behavior", "Digitalization of Consumer Behavior in the Tourism Sector" and "Consumer Protection and Sustainability".


Book
The Cambridge handbook of consumer psychology
Authors: --- ---
ISBN: 1009243942 1009243977 1009243950 1009243934 1009243969 Year: 2023 Publisher: Cambridge, UK : Cambridge University Press,

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In the last two years, consumers have experienced massive changes in consumption - whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.


Book
Repair, Do-It-Yourself and Circular Economy : Alternative Practices for Sustainable Consumption
Authors: --- ---
ISBN: 3658401508 3658401494 Year: 2023 Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer VS,

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Repair & Do-It-Yourself activities on the one hand and discussions about the circular economy on the other hand are currently regarded as promising examples of how current modes of consumption and production can be reorganized and redesigned in the sense of a sustainable society. This volume discusses the relevance, the interactions as well as the possibilities and limits of the aforementioned phenomena of repairing, do-it-yourself and longer use on the one hand and the circular economy on the other, from both a scientific and a practical perspective. The publishers PD Dr. Michael Jonas is a private lecturer in sociology at the European University Viadrina Frankfurt/Oder and a senior researcher at the Institute for Advanced Studies Vienna. Dr. Sebastian Nessel is a post doc in the research department of Economic Sociology at the Karl-Franzens-University Graz. Mag.a Nina Tröger is a consumer researcher at the Vienna Chamber of Labourn. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.


Book
Police and the Empire City : Race and the Origins of Modern Policing in New York.
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ISBN: 1478027541 Year: 2023 Publisher: Durham : Duke University Press,

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"During the years between the Civil War and World War II, police in New York City struggled with how to control a diverse city. In Police and the Empire City Matthew Guariglia tells the history of the New York Police to show how its origins were built upon and inseparably entwined with the history of race, ethnicity, and whiteness in the United States. Guariglia explores the New York City Police Department through its periods of experimentation and violence as police experts import tactics from the US occupation of the Philippines and Cuba, devise modern bureaucratic techniques to better suppress Black communities, and infiltrate supposedly-unknowable immigrant neighborhoods. Innovations ranging from recruiting Chinese, Italian, or German police to form "ethnic squads," the use of deportation and federal immigration restrictions to control local crime-even the introduction of fingerprinting-were motivated by attempts to govern a multiracial city. Campaigns to remake the police department created an urban landscape where power, gender, sexuality, race, ethnicity, crime, and bodies collided and provided a foundation for the supposedly "colorblind," technocratic, federally-backed, and surveillance-based policing of today"--

Explaining buyer behavior : central concepts and philosophy of science issues
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ISBN: 0195071085 1423764587 0198023510 1280441127 1601298390 0197702910 Year: 2023 Publisher: New York : Oxford University Press,

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This monograph attempts to apply the philosophy of social science to the study of buyer behaviour. It encompasses ideas from various disciplines, such as philosophy and psychology.


Book
Les sociétés profilées : évaluer, optimiser, prédire
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ISBN: 2228932302 9782228932301 Year: 2023 Publisher: Paris : Payot,

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Vous êtes connu, on vous connaît, et on va vous traiter bien. De façon personnalisée, mieux même que tous les autres. On construira autour de vous tout un monde qui vous va bien, un monde pour lequel vous êtes parfaitement profité, ou inversement. Aimer telle musique, utiliser tel mode de transport, avoir tel type d'amis ou d'ancêtres, etc., autant de traces que vous laissez, le plus souvent fournies par vous-mêmes, mais parfois aussi à votre insu. En croisant ces données avec celles d'individus similaires, des profils sont établis par lesquels des prédictions relatives à vos décisions et vos actions deviennent possibles et accessibles à des firmes, des gouvernements ou des partis. On sait ainsi prévoir où vous allez, ce que vous achèterez, comment vous réagirez. Mais surtout vous orienter dans vos choix, vous optimiser. Bienvenue dans les sociétés du profilage !


Book
Consumer behavior : understanding consumers - designing marketing activities
Authors: ---
ISBN: 3658394765 3658394757 Year: 2023 Publisher: Wiesbaden, Germany : Springer,

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This book teaches the basics of consumer behavior and analyzes what influences purchase decision processes in the long term. Why is the shopping cart fuller than planned? Why do people want the latest smartphone so badly? The authors clarify these and other questions by first summarizing how motivational, emotional, and cognitive processes determine consumer behavior. They then show how consumer groups differ in their behavior and what role the social, physical and media environment plays. The book follows a consistent didactic concept. As a reader, you observe the fictional characters Lea and Ben in numerous consumption situations and learn about essential theories and models of consumer behavior. Case studies, descriptions of relevant studies, QR codes for video content and questions for self-monitoring ensure quick comprehension and effective learning. The content Consumers and behaviour Consumer Behavior Research Motivation, emotion, cognition, attitude, decision Interindividual differences Social environment, physical environment, media environment Changing consumer behaviour The authors Prof. Dr. Stefan Hoffmann is Professor of Marketing at the Christian-Albrechts-Universität in Kiel. Dr. Payam Akbar is a business psychologist. He researches and teaches on the topics of marketing management and consumer behavior at the Chair of Marketing at Christian Albrechts University in Kiel. Previously, he gained several years of professional experience in the field of e-commerce and multi-channel retailing. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.


Book
Customer Behaviour in ECommerce : Case Studies from the Online Grocery Market
Authors: ---
ISBN: 3031235746 3031235738 Year: 2023 Publisher: Cham, Switzerland : Springer Nature Switzerland AG,

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Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies’ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.


Book
The Modern Customer - the PHANTOM : Customers on the Run : How Sales must Respond to Radically New Buying Behavior
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ISBN: 9783658391966 Year: 2023 Publisher: Wiesbaden, Germany : Springer,

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This book shows how companies can – and must – adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility. How can sales address, win and retain the modern customer, an intangible PHANTOM in the digital space? The digital world is characterized by eagerness, ease and enthusiasm. Nowadays, people have unlimited and instant access to manifold information and thus they believe to be knowledgeable, autonomous and independent. As customers, they actively elude traditional sales and marketing on their way to a buying decision – in B2C and B2B alike. To reach these modern customers, companies must synchronize their sales approaches with their customers' decision-making processes and rethink selling. In this context, the author offers a wealth of suggestions with examples and provocative theses. A stirring and inspiring book for anyone interested in state-of-the-art sales and marketing: sales management and staff or entrepreneurs and start-ups. Content insights: What shapes our world and economy today How the modern customer behaves and what he expects How to reach the PHANTOM customer How the buying decision process evolves in a digital world What the new sales process must ensure The author Livia Rainsberger, founder of the sales consulting company WISSENCE, is helping companies to master the digital transformation of their sales organizations, both at national and international level, in B2B and B2C alike. Her books "AI – the new intelligence in sales" (2021) and "Digital transformation in sales" (2021) have also been published by Springer Gabler.


Book
Human-driven experience : the battle for trust in the digital age
Author:
ISBN: 111981300X 1119812992 9781119812982 9781119813002 9781119812999 Year: 2023 Publisher: Chichester, West Sussex, England : Wiley,

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"95% of consumers are now making at least one lasting change to how they live, shop and work. Consumers are being forced to face their own consumption, causing many to reconsider their purchases accordingly. Consumers are planning to maintain increased connections with their communities, and some will actively purchase from brands that provide a sense of community. The consumer you thought you knew is no longer, and there is an urgent need to get reacquainted with consumers to understand the changes they've been through, and the new values they hold. Companies need to increase consumer confidence to encourage a return to the public domain. Technology enables the change in consumer behaviour, but it also alienates it. Digital is facilitating life at home, enabling virtual working and learning, as well as providing entertainment and connection. But this ubiquity also creates a roadblock for those who do not have the access or skills to adequately navigate the online world. Companies must outmanoeuvre uncertainty by course correcting, again and again as circumstances change. This requires them to reassess assumptions, re-evaluate scenarios and strengthen their ability to sense and respond. Humanizing Digital will provide a blueprint for what businesses can do to ensure they effectively adjust their assumptions about consumers, re-evaluate all scenarios and strengthen their capability to predict and respond accordingly. If we are to overcome the growing environment of digital life, we need to better understand how building trust is critical to meet the needs of our customers, employees and citizens. This will in turn foster better communication, improve marketing, collaboration & innovation, buttress democracy and generate profitable growth"--

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