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There no longer seems any point to criticizing the internet. We indulge in the latest doom-mongering about the evils of social media-on social media. We scroll through routine complaints about the deterioration of our attention spans. We resign ourselves to hating the internet even as we spend much of our waking lives with it. Yet our unthinking surrender to its effects-to the ways it recasts our aims and desires-is itself digital technology's most powerful achievement. A Web of Our Own Making examines how online practices are reshaping our lives outside our notice. Barba-Kay argues that digital technology is a 'natural technology'-a technology so intuitive as to conceal the extent to which it transforms our attention. He shows how and why this technology is reconfiguring knowledge, culture, politics, aesthetics, and theology. The digital revolution is primarily taking place not in Silicon Valley but within each of us.

Internet --- Social change. --- World Wide Web --- Social aspects. --- Philosophy. --- W3 (World Wide Web) --- Web (World Wide Web) --- World Wide Web (Information retrieval system) --- WWW (World Wide Web) --- Hypertext systems --- Multimedia systems --- Change, Social --- Cultural change --- Cultural transformation --- Societal change --- Socio-cultural change --- Social history --- Social evolution --- DARPA Internet --- Internet (Computer network) --- Wide area networks (Computer networks)