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Customer Centricity in New Product Development : Radical Customer Orientation As the Key to High-Potential Innovations.
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Author: Rademacher, Ute.
ISBN: 3662676974 3662676966 Year: 2023 Publisher: Berlin, Heidelberg : Springer Berlin / Heidelberg,
ISBN: 3662676974 3662676966 Year: 2023 Publisher: Berlin, Heidelberg : Springer Berlin / Heidelberg,
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Abstract
Keywords
Fidelització dels clients --- Productes nous --- Estudis de mercat
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